Business Insights from a 2-Year-Old Mama Girl’s Tantrum

It was one of those days.

My eldest daughter has been throwing up all night and the younger sister fell out of her bed and started crying.

When I went to the younger sister to try to comfort her she violently waved me away and screamed loudly for Mama

And she was inconsolable.

Now she didn’t hurt herself, because she literally rolled off the mattress onto another mattress which is on the floor, because this is kind of a common occurrence for her.

But all she wanted was her mom.

Who was her entire world at that moment.

And it struck me that what I was witnessing from a two-year-old was an extreme example of loyalty. A brand loyalty if you want to call it.

Now think about it.

I was there right next to her. I could easily just have picked her up, put her on the bed.

I was there to hug her and to hold her …

But she wanted nothing to do with her dad.

Now we have a great relationship so there’s nothing about me personally, but she just wanted her mom.

And in business, this is the highest form of loyalty.

Where your customers only want you regardless of whether someone else can fix or solve whatever is bothering them at the moment.

But they only want it from you … and the way that you do it.

Ben Settle, a top US email marketer calls this “World Building.” And it makes sense.

Build a special world for your customers and then you have a business that is unstoppable. Where price is not a factor or competition cannot easily get in.

And so you build a bright future for yourself.

Now in the case of my daughter, I hope this phase does shift. It would kind of suck if I can never get a hug out of her.

But that said I did love seeing that fierce love for her mom and I hope that you’re able to get that fierce loyalty from your customers.