The Client She Should Have Fired Sooner

The Client She Should Have Fired Sooner

At a recent event, I met the owner of one of the top PR agencies in the region.She was brilliant — sharp, strategic, and respected by everyone in the room.But she was also afraid.One of her biggest clients had crossed the line.Constant demands. Late-night messages....
The Business Mirror Doesn’t Lie

The Business Mirror Doesn’t Lie

“Mirror Mirror on the wall… what is my business telling me after all?”There’s a punch in the gut many business owners face – the moment they realise the problem isn’t “out there.” It’s them.I had a client once who blamed everyone.Sales weren’t converting? Marketing’s...