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Let Me Give You Less… and Charge You More

Let Me Give You Less… and Charge You More

by George Sotiropoulos | Jul 25, 2025 | Business Value, Customer Experience

It’s our last weekend in Greece.We went to one of our go-to restaurants from the last 10+ years.“Can I get another half kilo of the rosé? And maybe some watermelon for the kids?”The waiter replied, curtly:“No, we don’t do that anymore. I’ll bring the dessert...
Lifetime Value Means Lifetime Wealth from Now

Lifetime Value Means Lifetime Wealth from Now

by George Sotiropoulos | Jul 23, 2025 | Customer Experience, Business Value

I told you yesterday about my favorite seafood restaurant in Greece.Well, I went back again — and it confirmed something every business owner needs to tattoo on their forehead:Lifetime value isn’t just a customer stat — it’s how you build freedom, wealth, and...
When Nickel and Diming Kills Your Business

When Nickel and Diming Kills Your Business

by George Sotiropoulos | Jul 22, 2025 | Business Value, Customer Experience

It’s my last week in Greece.We returned to my favorite seafood spot — not just for the incredible food, but for something that’s vanished almost everywhere else in the past 12 months:Hospitality.After the meal, they brought out a fresh bowl of fruit. No extra charge....
The Hidden Business Killer That No One Talks About (Until It’s Too Late)

The Hidden Business Killer That No One Talks About (Until It’s Too Late)

by George Sotiropoulos | Jul 18, 2025 | Business Value, Scaling the Business

I met Selim three years ago at an owner’s roundtable.He had a team of 18.Gross revenues were around $4 million.The business looked solid from the outside — even admirable.But when I asked, “How’s the cash flow?”He winced.“We’re doing OK… it’s just tight because we’re...
You’re Selling to the Wrong Customers — and It’s Costing You Big

You’re Selling to the Wrong Customers — and It’s Costing You Big

by George Sotiropoulos | Jul 17, 2025 | Business Value

I caught up here in Greece with my client Michaelis this week.He is a brilliant guy. Founder of a SaaS company with solid tech, great support, loyal team.He was laughing, joking, and teasing me for putting ice cubes in the village Rose wine we were sharing.6 months...
Your Most Profitable Move Might Be Saying Goodbye

Your Most Profitable Move Might Be Saying Goodbye

by George Sotiropoulos | Jul 16, 2025 | Business Value

Let’s talk about Rebecca again because I think her story is such a great example.A few months back Rebecca and I were having a coffee and she couldn’t sit still.She was constantly fidgeting, snapping at her phone like it had personally insulted her.“She called me...
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