by George Sotiropoulos | May 31, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
You know what we have been doing this week?We have been doing a basic Challenge to Success Exercise for Reg.In just a handful of emails, Reg has received a roadmap for how to successfully stand out, niche down and put his business on an accelerated path to success.He...
by George Sotiropoulos | May 30, 2024 | Business Value, Customer Experience, Scaling the Business
Yesterday we shared 3 points on helping Reg and many other business owners to stand out.Today it’s about 3 points on helping him niche down.Because the riches are in the niches….So let’s begin.Analyse Market Needs and Pain Points: Reg should focus on identifying the...
by George Sotiropoulos | May 24, 2024 | Customer Experience, Business Value, Scaling the Business
During my MBA studies in the University of Chicago we learned about “sawing the floor”.This was a competitive advantage concept where you take on a much bigger competitor by finding an angle or niche he is neglecting and exploiting it as a “beachhead”.You take control...
by George Sotiropoulos | May 23, 2024 | Business Value, Customer Experience, Scaling the Business
I was losing her..Not only was she bored..She was exasperated.. her hands running through her hair in frustration – and definitely not in desire.As I tried to sell her.. on me..With increasingly desperate platitudes, cliches and all the stuff I thought she wanted to...
by George Sotiropoulos | May 22, 2024 | Business Value, Customer Experience, Scaling the Business
A few weeks ago a friend of mine introduced me to a woman who was traveling here in Dubai and looking to start her own studio in the USA.She had never really opened an organised business by herself but over the years had build a passionate following as an influencer...
by George Sotiropoulos | May 21, 2024 | Business Value, Customer Experience
Anyone remember the state of online dating in the late 90s early 2000s?“I like talking moonlight walks on the beach” was apparently the only hobby 300 million men had.Or“I like fine wine, dining and curling up with a good book” was a favourite for the millions of...
