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Road Trip…Because that is how things are done

Road Trip…Because that is how things are done

by George Sotiropoulos | Sep 20, 2024 | Customer Experience

I had to do my first “Visa Run” in years yesterday.Here you are required to have a residency visas that you receive from owning your own business, being an employee, or being sponsored by your family.My daughters’ visas had just expired and so we were told they had to...
Choosing Who You Do Business With

Choosing Who You Do Business With

by George Sotiropoulos | Aug 30, 2024 | Business Value, Customer Experience, Scaling the Business

This week we have been talking about Caroline and her PIA (Pain in the A**) customer Susan and how Caroline finally had enough and fired Susan – even though Susan was her #1 client.Many business owners would recoil at Caroline’s action.No way they could just fire...
The Joy of Firing PIA Customers

The Joy of Firing PIA Customers

by George Sotiropoulos | Aug 29, 2024 | Customer Experience, Business Value, Dependency on Owner, Scaling the Business

“Where did you go..  we have a meeting!”Caroline shook her head as Susan’s message came across her phone on the lift downstairs.When the lift stopped Caroline pressed the button to return to Susan’s floor.Susan scowled as Caroline walked into her office but before...
The “Joy” of Servicing PIA Customers

The “Joy” of Servicing PIA Customers

by George Sotiropoulos | Aug 28, 2024 | Customer Experience, Business Value, Dependency on Owner, Scaling the Business

Caroline was pacing in the conference room … and beside herself.Her customer Sarah who demanded this meeting last night at 10 pm on short notice hadn’t arrived yet.Caroline had to frantically than make arrangements for dropping off her children at school because she...
Dangerous Shortcut Destroys 20 Years Of Branding

Dangerous Shortcut Destroys 20 Years Of Branding

by George Sotiropoulos | Aug 26, 2024 | Customer Experience, Business Value

I received this email the other dayI’m the CEO & Founder of XXXXXXXX, a boutique book production agency. We’ve been ghostwriting business books for 20+ years.We took a look at your Linkedin profile and background and think you may have a great story to tell. Ever...
Why Sell Cures to Healthy People?

Why Sell Cures to Healthy People?

by George Sotiropoulos | Aug 22, 2024 | Business Value, Customer Experience

When Jesus heard it, He said to them, “Those who are well have no need of a physician, but those who are sick. I did not come to call the righteous, but sinners, to repentance.”Mark 2:17I’ll start with a shout out to Ben Settle who pointed out this passage and...
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