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Why One Lunch Made Me Fire a “Michelin-Star” Restaurant

Why One Lunch Made Me Fire a “Michelin-Star” Restaurant

by George Sotiropoulos | Sep 22, 2025 | Business Value, Customer Experience

We showed up 9 strong — all business owners, founders, leaders.Lunch was meant to be a casual power session: deals discussed, collaborations mapped out, happy hour to follow.But instead, we left frustrated.Not by each other.By the restaurant.The staff kept...
Transformation Beats Benefits Every Time

Transformation Beats Benefits Every Time

by George Sotiropoulos | Aug 27, 2025 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

“What if the real secret to retention isn’t about adding more, but promising less? Less noise. Less friction. Less “stuff.”  –   Robert SkrobI love those emails that make me interrupt my morning and read from end to end.Robert’s this morning was one of...
Killing the Business One Hour Paid Parking at a Time

Killing the Business One Hour Paid Parking at a Time

by George Sotiropoulos | Aug 26, 2025 | Business Value, Customer Experience

Today is the first day at school.After drop-off, I walked to one of my favourite coffee spots — tucked inside a residential mall where you’d expect it to be buzzing with remote workers and parents taking a breather.But the place was dead.Like funeral-home quiet.What...
The $1M Shift: Attracting Value Instead of Scrambling for Sales

The $1M Shift: Attracting Value Instead of Scrambling for Sales

by George Sotiropoulos | Aug 25, 2025 | Business Value, Customer Experience

“Zoomers generally don’t want to hear what I have to say. They mostly have to hit bottom before being receptive to my stuff. So they don’t need me to write a book.They need to go broke buying everyone else’s books, courses, horse shyt first.They...
Wolfmen Make the Best Customers

Wolfmen Make the Best Customers

by George Sotiropoulos | Aug 18, 2025 | Business Value, Customer Experience

My nose has been itching like hell.Not because I’m sick.Because my mustache is growing wild — and I refuse to let just anyone near it.The guy who normally trims it right is on holiday.And he’s the only one I trust.There are dozens of barbers around.But one bad trim,...
Respect And The Customer Experience

Respect And The Customer Experience

by George Sotiropoulos | Aug 14, 2025 | Business Value, Customer Experience

Apparently, firing toxic clients is still controversialA couple of my long term readers even unsubscribed.If you recall it was about the client who thought that since they engaged me that I was now on their payroll and beck and call 24/7 ..  365 days a week.Naturally...
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