by George Sotiropoulos | Nov 28, 2025 | Business Value, Customer Experience
This week was about one thing:How otherwise smart business owners slowly — and often proudly — destroy the very thing they spent years building.And the craziest part?They all think they’re being clever when they do it. Monday — The Orange Juice TestAt Sophia’s...
by George Sotiropoulos | Nov 27, 2025 | Customer Experience, Business Value
“Sarah Connor?”(Insert heavy Arnold Austrian accent.)“Yes…”That moment in The Terminator when you realise this machine will do anything — absolutely anything — to get rid of the human on the other side of the door.Welcome to Business in 2025.Remember when “premium...
by George Sotiropoulos | Nov 26, 2025 | Customer Experience, Business Value
I told you about my trip to GreeceEvery restaurant in Greece used to end your meal with a complimentary fruit platter.Fresh watermelon. Perfect oranges. A small gesture that made you feel like family.Then someone discovered the American restaurant playbook:“Why...
by George Sotiropoulos | Nov 24, 2025 | Business Value, Customer Experience
$20 for a litre of orange juice.At my daughter’s 6th birthday party venue.“Do we at least get an open bar?” I asked my wife, staring at the invoice.We didn’t.But here’s what we did get:Fresh food. Not the processed garbage most...
by George Sotiropoulos | Oct 27, 2025 | Business Value, Customer Experience, Dependency on Owner
We took my daughters to the community Halloween party yesterday.In the gaming section was a station where you threw a Velcro ball against a well of pumpkins set up as targets which you had to hit to win.My 4 year old took the ball wound up her arm and threw a...
by George Sotiropoulos | Oct 2, 2025 | Business Value, Customer Experience
A few days ago, I met a saleswoman from a tech firm at a business meetup.She was clearly bright. Sharp. Hustling.But when she tried to explain what her company did?Total gibberish.I wasn’t trying to be rude. I asked her to walk me through it again. Still didn’t get...
