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Delusions and your Bottom Line

Delusions and your Bottom Line

by George Sotiropoulos | Jul 3, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

My friend was distraught.Her 92 year old father who was suffering from Alzheimers had been hospitalised after neighbours were complaining of his yelling and shouting.He was upset that his 90 year old paralyzed wife was having a torrid affair with the local baker from...
From School To Business: The Power of Experience Design

From School To Business: The Power of Experience Design

by George Sotiropoulos | Jul 2, 2024 | Business Value, Customer Experience

Ever seen a place that you know was designed from the ground up to create an amazing experience for its customers?Ever seen a school designed that way?I witnessed it first hand taking a tour of the new school where my wife will work and my two daughters will attend...
Who are these Discount Zombies and Why Should You Care?

Who are these Discount Zombies and Why Should You Care?

by George Sotiropoulos | Jun 27, 2024 | Business Value, Customer Experience, Scaling the Business

Hi,Discount Zombies are the bane of many business owners’ existence.It’s hard to say if they are Zombies or more like vampires.. who suck the blood out of honest and hard-working business owners.So who are they and how do you identify them?Let me start by saying who...
WHO is your Market?

WHO is your Market?

by George Sotiropoulos | Jun 26, 2024 | Business Value, Customer Experience, Scaling the Business

In business, it’s critical to find the time and make investments to personally enhance your knowledge, your skills, your world view, and ultimately your wisdom.You do that and sometimes a nugget of information appears and its pure gold.It can change your outlook, your...
Can You Charge a Premium in a Commodity Market?

Can You Charge a Premium in a Commodity Market?

by George Sotiropoulos | Jun 24, 2024 | Business Value, Customer Experience, Scaling the Business

Last week we successfully completed our workshop on standing out so you’re not screwed by the pressure to lower your prices.To have the freedom to set your prices, generate a healthy margin and let the competition wallow with the discount zombies in the mud.So back to...
Business Lessons from a School that Makes Parents Sweat

Business Lessons from a School that Makes Parents Sweat

by George Sotiropoulos | Jun 20, 2024 | Business Value, Customer Experience, Scaling the Business

As I parked the car.. the gauge was reading 45 centigrade outside, which is 113 degrees Fahrenheit.I put on the crappy shade blocker on the windshield and went to pick up my daughter.And customer experience and what you pay for came to mind.You see her school had set...
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