by George Sotiropoulos | Feb 6, 2026 | Business Value, Customer Experience, Dependency on Owner
I was with a business owner while he took a Zoom call from Greece.Everyone else has the usual fake backgrounds. Blurred offices. Corporate bookshelves nobody’s ever read. The odd tropical beach that fools absolutely no one.His background was real.The Ionian Sea....
by George Sotiropoulos | Jan 23, 2026 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
This week wasn’t random.It was about understanding what you’re really selling. And having the spine to protect it.We started with the dog grooming story.On the surface, she groomed dogs. In reality, she sold proximity.Her clients weren’t paying for a...
by George Sotiropoulos | Jan 22, 2026 | Business Value, Customer Experience, Dependency on Owner
“Just when I thought I was out… they pull me back in.”My favourite line from my least favourite Godfather movie.And I hear it every time I sit across from a frustrated business owner who tried to do the right thing.They tried to raise prices.Tried to step back.Tried...
by George Sotiropoulos | Jan 9, 2026 | Business Value, Dependency on Owner, Scaling the Business
This week had a theme about owners breaking their own businesses …Slowly, unintentionally, and with the best of intentions.Monday we met Skinny-Leg Arm Curl Guy at the gym.All arms. No legs. No base. No future.A perfect picture of what happens when owners obsess over...
by George Sotiropoulos | Jan 5, 2026 | Business Value, Dependency on Owner
Beat … Beat…. Beat… “Another One Bites the Dust”The music would blastThe lights would flashAnd he came out.Heaving curls… set after set…Big bicepsChicken LegsSkinny Leg Arm Curl Dude was in the house… or should I say the gym.His curls were a blur.So fast you could...
by George Sotiropoulos | Dec 19, 2025 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
This week you would have noticed a pattern.Many businesses don’t fail just because of competition, the economy or the markets.They failed long before because they were optimising the wrong things.Chasing perfection instead of action, feedback, adjustment, and...
