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Transformation Beats Benefits Every Time

Transformation Beats Benefits Every Time

by George Sotiropoulos | Aug 27, 2025 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

“What if the real secret to retention isn’t about adding more, but promising less? Less noise. Less friction. Less “stuff.”  –   Robert SkrobI love those emails that make me interrupt my morning and read from end to end.Robert’s this morning was one of...
The 60-Second Decision That Saved the Morning

The 60-Second Decision That Saved the Morning

by George Sotiropoulos | Aug 22, 2025 | Dependency on Owner, Business Value, Scaling the Business

This morning was another stand-off.My 4-year-old stood frozen in front of her wardrobe, paralyzed by the life-or-death decision of… which dress to wear.Tears. Screams. Existential crisis.And all before 8 a.m.It only ended when I gave her two options and a deadline....
Let’s Get Ready to Rumble…

Let’s Get Ready to Rumble…

by George Sotiropoulos | Aug 21, 2025 | Dependency on Owner, Business Value, Scaling the Business

Michael Buffer’s voice rang in my head this morning as I squared off with my two daughters — both refusing to get dressed.Socks? A battle.Shoes? A siege.Even eating the breakfast they like? Full-blown rebellion.We finally got them sorted, and just as I started to...
Your Legacy Isn’t Worth a Dime If No One Wants It

Your Legacy Isn’t Worth a Dime If No One Wants It

by George Sotiropoulos | Aug 19, 2025 | Business Value, Dependency on Owner, Scaling the Business

“You just want to sit on your lazy ass all day.”That’s what the founder said to his son — the CEO — when the son tried to get a key investment approved to keep a major client.The deal never happened.The client walked.The business shut down a few months later.But let’s...
“The Boss” You Should’ve Fired 6 Months Ago

“The Boss” You Should’ve Fired 6 Months Ago

by George Sotiropoulos | Aug 7, 2025 | Business Value, Scaling the Business

Adrian called me in a panicDanny his CEO had just resigned out of the blueNo real explanation but had cleared out his office and stormed home.I tried to call Danny to find out what the hell was going on.No response and no reply to my inquiries.Adrian called for an...
The CFO That Butchered The Golden Goose

The CFO That Butchered The Golden Goose

by George Sotiropoulos | Aug 6, 2025 | Customer Experience, Business Value, Scaling the Business

Marc was brought in as a new CEO after a decades long stint elsewhere as CFO.He was sharp, tough, and came with a mandate: “Get margins up fast.”So he did what many CFOs do.Started cutting.Ad spend.Team bonuses.Customer experience costs.New product...
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