Getting Your Business Out of the Mud

Business man and woman in the mud with cars spinnig around them

My first concert I ever went to was back in 1986 or 87.

Boston of all bands.

And we went to see them in Wisconsin after a weekend of heavy rainfall (not much unlike the one that just pummeled us in Dubai).

The concert was fantastic but as we went to go home we had a problem.

Many of the cars, including ours, were spinning our wheels but not escaping the mud that was gripping us more and more.

We stopped reving the engine, popped the trunk (boot in the UK), and luckily a snow shovel to dig cars out of the snow was there.

We dug ourselves out and 90 minutes or later we were able to find dry ground.

So what does that have to do with business?

Well. Many of you are stuck in the mud of commoditisation.

You haven’t differentiated yourselves effectively or you’ve let yourselves be defined and placed as a commodity and you know how that feels.

“You charge how much? Well the other company I called is 25% lower.. will you beat it?”

And you know you can’t afford to do it.. but desperation for that client wins over and you give 30%

And promise yourself it’s a one off and he will come back next time and buy at full price… repeatedly.

Except it never happens like that.. does it?

More likely, they complain about the result or something else and demand further discounts and soon you’re moving their building to the right because they don’t like the sun in the morning.

And the wheels keep spinning…

Tired of the mud?

Reach out to me and let’s get you racing your business on higher ground.


I work with small business owners who started the business to have a better life, only to find themselves falling short and then getting frustrated by the broken promises and lack of results when they sought help elsewhere.

That’s when they find me and I show them exactly what path to take when investing their time and money in their business, so they can live the life they want.

But don’t take my word for it, find out more by clicking here to check out our different services and resources.