Hooking up with any Sort Of Potential Prospect

My wife’s birthday is next month and it’s one of those milestone events ( I won’t say which one).

It falls on a Friday, so it would be great if we could go out for a meal together, just me, her, and our two daughters.

Now picture this.

We are sitting to eat at the table for our meal.

A real attractive woman and her friend sit in the table next to us.

I turn my back on my wife and daughters and start chatting away with the two attractive women.

“How long have you been here? What do you think of Dubai?”

And then I turn around and tell my wife to hand me her wallet and before she can answer, I grab the wallet and take out all the cash.

I then turn to the women and give them the cash and tell them to order the best wine on the menu and let’s book a date for next weekend and I’ll pay.

I then turn to my wife and say “Wow that’s amazing. We have plans for a weekend out doing the touristy things around Dubai. I should be back by Sunday dinner time to put the kids to bed….

“And by the way.. Happy Birthday….”

What do you think would happen?

Sound outlandish? …. Crazy?…. Stupid?

Would I be a complete or nearly complete A**hole?

Should I be lucky that we do not have a 2nd Amendment in Dubai and that my wife doesn’t have easy access to firearms?

Here’s the thing.

It’s not stupid.. if you ask many of the corporate marketing and customer service managers out there.

They treat us like the unappreciated spouse every day.

They make us, the loyal customers, pay full price while they shower incentives and promotions for new customers to pay 90% less – sometimes for a year in our face.

How stupid is that?

The fact that they have to bribe people and screw over existing customers should tell them something, right?

How about instead of crawling the alleys to pick up whoever comes to their car, they concentrate on better servicing their existing customers?

That way an army of loyal customers can refer their friends and family and become evangelists for the business.

Which is why you don’t see the best companies bribing prospect at the expense of loyal customers. They do not suffer the mental block of focusing on pick up new customers at the expense of existing ones or thinking that is a valuable profitable strategy.

After all the cost of acquiring a new customer can be five times higher than retaining an existing one. In fact, increasing customer retention by just 5% can result in up to a 95% increase in profits.

And when you go to sell a business, showing a book of loyal and repeatable customers is much more valuable than a book showing a constant flood of new customers constantly replacing existing customers fleeing out the back door.

I have no doubt my wife will feel the full love of me and her daughters on her special birthday… regardless of who is sitting next to us.