AI is all the rage right now.

And don’t get me wrong — I use it all the time.

It helps me edit these emails and posts because, frankly, I’m not some grammar genius.

And AI Agents? Amazing.

You can set up entire workflows, handle daily ops, and skip the whole HR drama.

But here’s the thing… common sense still matters.

Let me tell you what happened.

I landed in Greece and got a proud little message from my mobile provider back home:

“You’ve activated your daily roaming pack. $15. 500MB. Congrats!”

Except I didn’t sign up for that.

In fact, my regular plan already includes 500MB of roaming data.

So I log into the app. Nothing there to cancel.

Then I try their AI chat agent… and it was so incredibly dumb I wanted to put it down like a rabid raccoon.

No help. Just scripted nonsense.

I ended up going to ChatGPT to figure out how other customers were canceling it.

Finally managed to fix it — at 4am, jetlagged, pissed off, and wide awake.

And this is the problem.

Too many companies think customer service is just a cost to cut.

That it can be fully replaced by tech, no matter how brain-dead the experience is.

They forget that real value comes from real experience — and real relationships.

Automating stupidity doesn’t make you efficient.

It just makes you look cheap, and your business feel disposable.

And if you’re serious about building a business that grows, scales, or exits — that’s a disaster waiting to happen.

I’ll explain why tomorrow.

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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the
“build a valuable business” guy—so you can regain the freedom to start living your best life now and exit on your own terms later.

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