I Must Have a Discount

busy woman who missed a bus

“You must give me a discount!”

He said right after telling me he wanted to become a subscriber.

“Actually, I don’t need to give you Squat. Because I don’t need your business. Sure I would like to have it… but I don’t need it.”

How often do you get to reply that way to someone who unreasonably demands a discount?

Now I’m not talking about someone who pays in advance and asks for upfront discount.

Or someone who can buy in bulk and seeking a proper volume discount.

No, I’m talking about those prospects and clients who demand a discount as an entitlement for them.

An entitlement to shake you down until the last coins fall out of your pockets and the last morsels of food are grabbed from your child’s outstretched hands.

Now, the way to avoid that is one to ensure that you do not get into a position where you need clients like these.

Because if you do, they will discount you until you have nothing left to turn on the lights in your house and consume all your life energy into answering their every beck and call.

So how do you protect yourself from the Discount Zombies I introduced last week?

We’ll talk about that tomorrow.


Thinking About Selling Your Business

We know you’ve worked hard on your business. What if we told you there’s a way to make it even better, and position it to sell one day at the top price? With Socratic Scaling, we can show you how.

In as little as six months, we can help your business stand out, scale up, and become something others would have to pay top money to buy.

The best part is these benefits start today. Even if you don’t want to sell, your business will put more money in your pocket, free your time, and be more enjoyable to run.

But you need to start getting ready now. Don’t be like the 7 out of 10 business owners who put it off until tomorrow and then find out they’re stuck with profitable businesses that no investor wants to buy, or child wants to inherit.

Click here to transform your business to give you the life you want – starting today.