Here’s something that stings when you first hear it.
Investors don’t care how hard you work.
They don’t care about your 5am starts, your grinding weekends, or how much you’ve sacrificed to build what you’ve built.
What they care about is whether your business can generate returns without depending on you killing yourself to make it happen.
That’s it.
And it comes down to four levers:
- Profitable niches. Focus beats “everyone’s a customer.” The riches are in the niches, not in trying to be everything to everyone.
- Clear differentiation. Why you and not the competitor? If your answer is “we try harder” or “better service,” you don’t have one.
- Recurring revenue. Money that arrives like clockwork. Predictable. Bankable. Not a scramble every month starting from zero.
- Loyal customers. Repeat business without chasing. Customers who come back because they want to, not because you begged them.
These aren’t just investor checkboxes. They’re the keys to higher profits, greater wealth, and less stress right now. Whether you ever sell or not.
Now knowing about these levers is easy. Implementing them is where most owners fall apart.
And sometimes the companies that seem to have figured it out end up destroying themselves by forgetting the basics.
Starting tomorrow, I’m going to show you exactly how that happens. A real company. In real time. Making real mistakes across all four levers.
And in Fall in Love with your Business Again, out next month, we go into these 4 levers in more detail to provide clarity in how you can implement them in your business.
Sign up here to be on the initial list.
Stay tuned.
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P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
Join my list for blunt insights and practical strategies to build the business you need for the life you desire