I was a loyal customer.
Weekly fuel deliveries. Used the car wash. Topped up the tyres. The kind of customer every business says they want. Consistent. Low maintenance. Never haggled on price.
I didn’t need convincing. They had me.
Then I couldn’t book a fuel delivery. Tried again the next week. Unavailable. The week after that. Same thing.
I haven’t been able to book a single service since November.
When I contacted customer support, they were polite. Professional even. But they couldn’t do anything about it. Friendly apologies with no resolution.
And that’s the thing about loyal customers.
We don’t make a scene. We don’t write angry reviews or cause problems on social media. We just quietly move on. Find someone else. Fill the gap you left.
By the time you notice we’re gone, we’ve already replaced you.
This company spent years building trust with customers like me. Regular users who relied on them and recommended them to others. The foundation of their business.
Then they chased new services, new partnerships, new revenue streams. And somewhere in that rush, they forgot to look after the people who were already paying them.
The lesson?
Your loyal customers are the easiest to keep and the most expensive to replace. They don’t need flash. They don’t need new features. They need the thing you promised to actually work.
Neglect them and they won’t fight you for it.
They’ll just disappear.
Sound familiar?
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P.S. Protecting your best customers is at the heart of Fall in Love with Your Business Again.
Because the businesses that build real wealth do it on the back of loyalty, not endless acquisition.
If you want early access when we open the doors, click this link.
P.P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
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