Here is a paper with which, if I cannot whip Bobby Lee, I will be willing to go home” General George B. McClellan
One of my favourite lessons from the US Civil War happened when the US general George McClellan got lucky and somehow got hold of his opponent, Robert E Lee’s battle plans.
But instead of whipping Lee.. he procrastinated, kept up the busy work, and Lee was able to escape destruction to fight another day.
I thought of this story during yesterday’s Profit and Dine CLV session.
Having the opportunity to know about CLV and doing nothing about it is equivalent to the hapless George McClellan.
An opportunity to destroy his competitor wasted because of indecision or busy work.
With a proper CLV framework you can thrash your competition who are not using it because you will know exactly where and when to invest in service, marketing and advertising to attract and get more of the best customers.
And whoever can get most of the best customers wins the game.
However, if you do nothing with it… and your competitors get a hold of CLV… then my friend, you’re a** will be whipped up and down the street… all day ….and all night.
Look around and see what Amazon did with CLV.
Sears, Kmart, JC Penny, all major US brands beaten and destroyed by what they thought was a book seller but in reality, was a CLV maestro.
And the beauty of CLV is that not only can it beat the competition but when it comes time for you to attract investors… your proficiency will make a big difference in how they value you and your business and how comfortable and how willing they are to spend.
Let CLV be your magic sauce.
Our Profits and Dine sessions are done.. but if you want to find out more reach out to me.
P.S. I work with ambitious business owners ready to step back from the grind and step up into a high-impact role that frees their time, drives up the value of their business, creates a lasting legacy and positions them for a successful exit.
Through our Socratic Success System, you gain the clarity to discover solutions tailored to your needs—allowing you to effortlessly implement real, lasting changes that transform your business to fulfill the dreams of why you created it in the first place – starting today.
But don’t take my word for it. Find out more by coming to Sophiall.com to check out my different services and resources.
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