by George Sotiropoulos | Jul 14, 2025 | Business Value
We try so hard to represent everybody, we alienate everybody,”Greg Schultz, the national campaign manager of former President Joseph R. Biden’s 2020 primary run.Sam wanted to sell his business.It was profitable. But nothing special.He knew it. And worse — so would a...
by George Sotiropoulos | Jul 11, 2025 | Business Value
Yesterday I talked about brutal truths.Today, let’s get specific — because the lies you believe (or let slide) are already sabotaging your business.Let’s start with your customers:How satisfied are they really?How many come back — without begging?How many rave about...
by George Sotiropoulos | Jul 10, 2025 | Business Value
An article in the New York Times revealed how Joe Biden’s inner circle protected him from the blowback after his trainwreck debate with Donald Trump.They told him everything was “fine.”Pollsters who had the truth weren’t allowed to speak with him.Those who did go to...
by George Sotiropoulos | Jul 9, 2025 | Business Value, Dependency on Owner
Dan Kennedy once said:“Every day you show up for work, you’re re-buying your business.”You’re buying it with your time.You’re buying it with your energy.You’re buying it with your opportunity cost — because while you’re doing this, you’re not doing something else.So...
by George Sotiropoulos | Jul 7, 2025 | Business Value, Dependency on Owner, Scaling the Business
Another tale from my trips to Greece.There’s a legendary souvlaki shop in the village — the kind of place with loyal regulars, packed tables, and word-of-mouth that stretches for miles.Except now… it’s shut down.No “on vacation” sign.No reopening notice.Just silence...
by George Sotiropoulos | Jul 4, 2025 | Business Value, Customer Experience
I’m back at our summer home in Greece.One of the nearby beaches has a long strip of sand with 3 different beach clubs sitting on it.Same ocean. Same sand. Same weather. Different outcomes.The first one has been our default choice since it opened nearly 20 years...
by George Sotiropoulos | Jul 2, 2025 | Business Value, Customer Experience
Yesterday, I talked about the growing obsession with AI “customer service.”And let’s be honest — most of these agents are too dumb to be helpful and too stubborn to get out of the way.You don’t want to talk with them.You want to talk past them.Preferably with a...
by George Sotiropoulos | Jul 1, 2025 | Customer Experience, Business Value
AI is all the rage right now.And don’t get me wrong — I use it all the time.It helps me edit these emails and posts because, frankly, I’m not some grammar genius.And AI Agents? Amazing.You can set up entire workflows, handle daily ops, and skip the whole HR drama.But...
by George Sotiropoulos | Jun 30, 2025 | Business Value
This past Friday I held another of my curated happy hour sessions.Twelve People.No Bros or Wannabes…No Fake it Until you make it …No sales pitches.No posturing.No homework.Just sharp minds around a table — the kind of group that creates leverage most people spend...
by George Sotiropoulos | Jun 26, 2025 | Business Value, Customer Experience
Rebecca couldn’t sit still.She was fidgeting across from me at morning coffee, clearly rattled.“She called me again last night.. ‘we need you to produce as I’m putting the whole company and my family’s future on the line with you..’“I’ve told her a million times she...
