Yesterday I told you about a tiny café in a Greek village. A three-piece band. A warrior dance. A chair thrown across the room.
After the music died down and the cheering faded, my friend sat back down, poured himself another glass, and said something I wasn’t expecting.
“You know, your insights played a big part in getting us here.”
No build-up. No formality. Just a man with a glass of wine telling me something that mattered to him.
Here’s what he meant.
When we first started talking business three or four years ago, he had an offer on the table for his company. A reasonable offer. Most owners would have taken it.
He didn’t.
Not because he was reckless. Because he believed the business was worth more. He just didn’t have the clarity yet on how to get there.
We worked through the principles. The positioning. The levers that actually drive value — not vanity metrics, not revenue for the sake of revenue, but the things that make a buyer pay a premium.
Fast forward to today.
He’s received an 8-figure offer. Seven times what was on the table when we first started collaborating.
And he turned it down.
Not out of ego. Not because he’s gambling.
Because he and his partners know the value of their business is still 40% higher than what was offered. They’ve done the work. They can see where it’s going. And they’re not going to sell short just because someone waves a big number.
That’s not arrogance. That’s a man who knows exactly what he’s built and what it’s worth.
The lesson?
Most owners take the first decent offer because they’re tired. Burned out. Ready to be done with it.
They sell a business worth 10 for 6 because they never built it to show its real value.
This man built something that gave him his life back first. Freedom to run it from anywhere. No daily fires. No operational dependency.
And because he’s not desperate, he gets to say no to 8 figures and mean it.
Sound familiar? Or does it sound like the opposite of where you are right now?
The principles he used — the ones that turned a reasonable offer into an 8-figure one — are exactly what I teach in Fall in Love with Your Business Again.
If you’re ready to stop guessing and start building something worth saying no to, sign up before 14 February and get Pioneer status.
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P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
Join my list for blunt insights and practical strategies to build the business you need for the life you desire