Mike and Greg both run fit-out companies. Similar revenue. Similar sized teams. Same market.
Mike chases big projects. Lands one, staffs up, delivers beautiful work, and then watches his pipeline go quiet while the next job takes three months to materialise. In that gap he burns through cash.
Last year he had to let three people go between projects because he couldn’t justify the payroll. Two of them were his best installers.
When the next project came through he tried to bring them back. One had already taken a permanent role somewhere else. The other wanted a premium to return because he’d been burned once and wasn’t doing it again.
So Mike hired replacements at a higher rate, spent weeks getting them up to speed, and delivered the project late because his new team didn’t know his standards yet.
Client wasn’t happy and his Margin had to take the hit.
Greg runs it differently.
He builds big projects too but years ago he layered in maintenance contracts, periodic refresh agreements, and ongoing consultancy retainers with past clients. None of them are glamorous. None of them make the portfolio. But they cover his base costs every single month before a single new project lands.
Greg has never had to fire someone between jobs. His team has been stable for two years. When a big project comes in his crew is ready, trained, and knows exactly how he operates. He delivers on time because he’s not rebuilding his workforce every six months.
Greg might miss the occasional mega project because his team is partially committed to recurring work. He doesn’t care. His cash flow is predictable. He knows exactly when to invest and hire. He negotiates new contracts from calm instead of panic.
Mike starts every month at zero hoping the next big one comes through.
Greg starts every month knowing his costs are covered and anything new is upside.
Same industry. Same revenue. One is building on a foundation.
The other is gambling between projects and calling it a business model.
Revenue that shows up without you chasing it isn’t a luxury. It’s the lever that can grow your business to the next level without adding hours or complexity on your back.
That’s what Module 2 of Fall in Love with Your Business Again breaks down. Building growth that compounds instead of resetting to zero every time a project wraps.
Pioneer pricing with a one time $97 payment for lifetime access to the program and all monthly meetings closes on 30 April.
After that it’s $997 for the program and $197 monthly for the monthly group cohort access.
Click here to claim your Pioneer Lifetime Spot
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P.S. Feeling trapped in your business? Turn it into an Asset you love to run – and that investors want to own.
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