“You must cut down the mightiest tree in the forest – with a Herring!”
- Monty Python – Search for the Holy Grail
Absurd yes?
You’d be surprised how many business owners want to sell their company one day but tackle their biggest challenge with a feather.
Why?
Because it’s cheaper than investing in one kick-a** power saw.
And what is this challenge?
I’ll come to that in a second…
But let me ask you a question.
What is your biggest challenge?
Go ahead… and take a minute to think about it…
….Still thinking?
Ok…let me go out on a limb here and say the biggest challenge for most of us is getting new customers.
It’s expensive.
In fact it’s one of the most expensive things we have to do.
So, we invest a good deal of money, time and energy in getting a new customer.
But what do we invest in retaining them and turning them into enthusiastic and loyal promoters of our business?
Often…. not much.
Because many treat servicing the customers as a cost that needs to be minimised and not as an investment that needs to be optimised and enhanced.
Without a doubt though, customer retention and building their lifetime value is the true challenge you need to conquer.
If you want a business that frees your time and is worth anything.
And yet
Most businesses end up with a carousel – new expensive customers coming in and existing customers flying out of the exits…
Customers who could transform the business and grow it exponentially if they stuck around.
So the tree gets bigger… and the fish to hit it gets more ragged and skanky.
And it’s pretty exhausting and disheartening.
Unless of course you decide to do something about it – starting today.
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P.S. I work with overworked and frustrated business owners who looked for help but received just empty promises and no results.
That’s when they find me. I guide them on exactly how to invest their time and money to transform their business and get the life they want.
Instead of just ideas and tactics, we discover together actionable insights that can be easily implemented to generate more money, make the business more valuable and position you to capture these life-changing opportunities.
But don’t take my word for it. Find out more by clicking my LinkTree to check out my different services and resources.