Driving in my city can be an adventure.
Speed cameras are waiting to fine you the second you go 20 km over the limit, so you stay within the range.
Then, out of nowhere, a Nissan Patrol barrels up behind you—tailgating, flashing its lights, pushing you to speed up or get out of the way.
If you go faster, you risk a fine.
If you stay put, you might get smashed from behind.
Either way, you’re not impressed with that driver.
And that’s exactly how customers feel when a company suddenly chases them down—only when they want more money.
They ignored you after the sale.
They never checked in.
They never asked if they could help.
Then one day, they pop up in your inbox or on your phone—not to offer value, not to thank you, but to ask for more money.
And just like that tailgating driver, you don’t stick around. You move on.
And the company that lost you? Now they’re paying five to six times more to replace you with a new customer… and often failing.
This Isn’t Just Theory—It’s a Competitive Edge
When I was a sell-side FX broker, we built multi-million-dollar trading desks by doing one thing better than the competition:
- We visited our clients regularly.
- We checked in to see how things were going.
- We thanked them for their business—without asking for more.
And it showed. We took market share in places we shouldn’t have even had a chance.
Why is it important?
Because one of the biggest factors in building a business that is valuable and that gives you the freedom and lifestyle you want is to have a customer base that is loyal, engaged, refers others and buys repeatedly from you.
How About You?
How much time and effort is spent checking in on your customers?
Reply and let me know. Or join our Owner’s Club where we offer a portal with best practices, classes and courses on building a valuable business – all for free.
P.S. I’m not the “systems guy”, process guy” or the “finance guy”. I’m the “start living your best life today” guy, helping you grow a business that gives you freedom now and lets you exit on your own terms later.
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