Michelle slumped into the café chair across from me, dark circles under her eyes and one of the biggest Hulk Hogan like coffee mugs I’ve ever seen.
“George, I haven’t had a good night’s sleep in years.”
Michelle wasn’t a struggling entrepreneur—far from it. Her business was booming, bringing in profits that most owners would envy.
But success had come at a cost. Every night, she told me she would wake hour by hour.. and just because of the bladder but the incessant questions:
- What if Susan, her star employee, left?
- What if that whale of a client demanded another price cut, or worse, left?
- What if a big gorilla like Amazon enters her market?
“I built this business to give me freedom,” she confessed. “Now, I feel trapped inside it.”
“Michelle, what is your ultimate goal for your business?”
That was our starting point.
Together, we rolled up our sleeves and began reshaping her business into something that could thrive without her.
Into something… someone would pay to own.
That meant a new playbook.
Restructuring and optimising operations, implementing systems, and delegating key roles to free Michelle’s time.
It wasn’t always smooth sailing (Michelle loved to micromanage), but six months later, the transformation was undeniable.
“Last week,” Michelle told me recently, “I went to my son’s football match without checking my phone once. And for the first time in forever, I slept through the night.”
Though her husband had something to say about the snoring…
If your business is keeping you up at night instead of giving you freedom, it’s time to make a change.
Let’s give you the playbook where your business scales and works for you, not the other way around.
If you are in Dubai on the 4th of December, come to the Business Value Happy Hour. You’ll meet other business owners and get practical tips to make the most of your business and plan for a successful exit.
Seats are limited—Pre-register here to reserve yours now.
P.S. I partner with successful business owners who use my Socratic Success System to step up from the grind, scale faster, boost profits, and build a highly valuable company that thrives without them. This system delivers results now—giving you the freedom to live the life you want today while positioning you for a life-changing exit, on your terms, when you’re ready.
👉 Find out more about the Socratic Success System
👉 Learn more about me here