A few days ago, I met a saleswoman from a tech firm at a business meetup.
She was clearly bright. Sharp. Hustling.
But when she tried to explain what her company did?
Total gibberish.
I wasn’t trying to be rude. I asked her to walk me through it again. Still didn’t get it.
So she showed me the website.
And then it all made sense.
Not the product — that was still a black hole of tech jargon and vague promises.
What made sense was why she couldn’t explain it.
Because their marketing was written by an engineer.
And engineer-written marketing tends to do one thing really well:
Confuse the hell out of people.
It was like a spelling bee champion vomiting their dictionary all over the screen.
Loaded with big words, unclear benefits, and zero connection to real human problems.
You’d think the product cured cancer and made your coffee at the same time — but you couldn’t figure out what it actually did.
And it told me something about the business owner behind the curtain.
This founder hadn’t allowed himself to be the dumbest person in the room.
He’d built a great product — but he hadn’t surrounded himself with people who could challenge him to translate his genius into something useful.
Here is something I have observed over the years.
The most successful founders are the smart ones who know when to shut up and listen.
When they’ve hit their ceiling, they don’t build another spreadsheet or add more features.
They find the rooms where others have already walked the road…
…fallen into the traps…
…and figured out how to build the bridge instead.
That’s what we’re building at Sophiall.
A space for smart business owners to stop trying to muscle their way through burnout and start building an asset that delivers:
- Clarity
- Profits
- Exit potential
- And a business that doesn’t demand your soul in exchange
You don’t have to burn years figuring it out on your own.
You just have to be willing to be the “dumbest” in the right room.
That’s when the real growth starts.
You in?
Click here to get information on our Q4 Event
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the “make your business valuable” guy—so you can start living your best life now and exit on your own terms later.
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