I had hit a sensitive spot..
By talking about making your business sellable so you gain the freedom and lifestyle you want today – even before you sell it.
It’s led to some of my first unsubscribes in a long time.
Now that isn’t such a bad thing as it’s good to cull the list.
But I was curious why these emails caused people to drop out.
So let’s clarify what I’m saying in these emails and what I’m not.
Point 1: You’re not an idiot if the business isn’t sellable.
In fact, it’s par for the course because the playbook you used to start and grow the business and survive closing down has served you well.
But if you want to capture the value of your business, which can be several times larger than the salary and dividends you take out, it needs to be attractive for outside buyers or investors.
And that requires a new playbook where you are building the value and equity in your business while still growing profits.
The existing one will keep you stuck.
Point 2: Owning a sellable business today (even if you have no intention to sell it) is the passport to growing your company while freeing your time.
Why?
Because you are implementing systems and processes and developing a team and culture that can help the business thrive without your daily involvement.
So just making it sellable gives you these benefits even if you’re not selling.
Point 3: A Sellable Business opens a World of Opportunities
Just like my friend I spoke about last week whose sellable business attracted his directors to buy stakes into the business and pay him more than what he was offered for the entire business just 12 months ago.
He retains his freedom but now gets nearly $2 million more per year – without having to do anything.
If your business isn’t’ sellable you not only forego these opportunities but you face the risk that any issue or calamity that takes you away from the business can destroy the company you sacrificed so much time and effort to build.
So I hope these 3 points helped clarify my emails over the last few weeks.
Have a great weekend.
To your success and sanity,
George
P.S I partner with successful business owners who use my Socratic Success System to step up from the grind, scale faster, boost profits, and build a highly valuable company that thrives without them. This system delivers results now—giving you the freedom to live the life you want today while positioning you for a life-changing exit, on your terms, when you’re ready.
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