“He who has ears to hear, let him hear.” (Mark 4:9)
That line hit me the moment I saw the raspberries.
Ripe, juicy, and practically begging to be picked. My daughters sprinted to the bushes like it was Christmas morning.
Here’s what was brilliant:
This farm opened up their harvest to the public — and charged people for the privilege of picking the fruit themselves.
Let’s break that down…
For the farmers, this meant:
- Free labour
- 100% margin (no middlemen, no wholesalers)
- Repeat business (families go back, tell others, post pics)
And they had a flawless system:
- You show up, they weigh your bowls and baskets (builds trust)
- You pick what you want
- They weigh it again and charge you
- You’re invited to grab a bite, a drink, and hang around
While some families finish and leave… more cars pull in. More pickers. More cash.
And here’s the kicker:
I never met the owners.
Because they didn’t have to be there.
The place ran like clockwork. A well-run business. A profitable one.
But is it valuable?
After all, it’s:
- Highly seasonal
- Narrow in revenue windows
- Dependent on the weather and crop yield
So why is it valuable?
I have some thoughts.
But I want to hear yours.
Why do you think this business — despite the limitations — would still be considered highly valuable?
Shoot me an email at Sophiall.
Let’s talk.
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the “build a valuable business” guy—so you can regain the freedom to start living your best life now and exit on your own terms later.
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