My nose has been itching like hell.
Not because I’m sick.
Because my mustache is growing wild — and I refuse to let just anyone near it.
The guy who normally trims it right is on holiday.
And he’s the only one I trust.
There are dozens of barbers around.
But one bad trim, and I look like I got attacked by hedge clippers.
So instead? I wait.
Why?
Because when someone gets it right, you don’t mess with that.
Even if it means looking like a mountain man for a week.
And that got me thinking…
Do you have “wolfmen” in your business?
Customers who:
- Wait for you
- Don’t ask for discounts
- Don’t question your value
- Would rather pause than replace you
These aren’t just loyal clients.
They’re strategic assets.
They boost your margins.
They become your best referrals.
And they give you freedom over your calendar, pricing, and team.
If you don’t have them?
It’s time to start asking:
Who do I need to become so wolfmen want to wait for me?
We’ll talk more about this as summer wraps and Q4 kicks off.
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P.S. I’m not the “systems guy,” “process guy,” or “finance guy.”
I’m the “build a valuable business” guy—so you can regain the freedom to start living your best life now and exit on your own terms later.
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