This week you would have noticed a pattern.
Many businesses don’t fail just because of competition, the economy or the markets.
They failed long before because they were optimising the wrong things.
- Chasing perfection instead of action, feedback, adjustment, and momentum.
- Obsessing over growing sales and “finding customers everywhere” while quietly neglecting the underlying value of the business itself … the systems, processes, and structure that make it work without them.
- Chasing quick fixes, gurus, tactics, hacks… instead of installing fundamentals that take longer but actually stick
- Fanatical about cutting costs, pinching pennies and demanding things cheap while starving the very experiences that make customers remember them, recommend them, and pay properly.
And one day they wake up and feel it.
The business feels heavier than when they started.
Harder.
More demanding.
Less fun.
And deep down they know no person in their right mind would want to buy it.
This week we saw it play out again and again.
We had the woman who was changing her whole business due to a logistics challenge but didn’t want to meet the person who could solve that logistics challenge (and so enable her to differentiate herself) because of the fear her “idea would be stolen.”
Then there was John who came to me with the tragic story of sacrificing his margins and equity before the golden idol of increasing sales at all costs.
To the funny story of a room full of MBAs bowing and prostrating themselves to a taxi driver because they assumed the gentleman in the suit must be a big shot.
To yesterday’s illustration of why you don’t have to be the cheapest provider to get business. Instead, invest your time and resources into building the amazing experience and you will have clients and investors both.
If you have fallen into any of these traps you will know it.
In fact you will feel it and I’d daresay even taste it.
It’s the trap of a business that works because of you and not for you.
A trap that focuses your life around a business instead of living the life you want because of your business.
And it’s the reason I put together the program Fall in Love with Your Business Again
And why I’ve mentioned it every day.
You took the risks to start and grow your own thing.
You deserve the life you desire to be made possible by that business.
That is why I talk about falling in love with your business.
Because if your business fulfills its highest calling to you and your family, you will fall in love with it.
And be proud of what you built
And the envy of the others grinding away in job or businesses that are jobs.
The program is launching early in 2026.
It’s being released initially to only those on the preview list.
Add your name here to be able to take advantage of this opportunity.
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P.S. I’m not the “systems,” “finance,” or “fix your processes” guy.
I help you fall in love with your business again—Because it finally gives you the life you want today
While setting you up to exit on your terms tomorrow.
Join my list for blunt insights and practical strategies to build the business you need for the life you desire