Ask George GPT – Pricing

Last Thursday we held a live event where I introduced the Beta Version of George Business Advisor GPT. 


George Business Advisor GPT is based upon my Book Roadblocks You Can’t Ignore (see PS below for details) as well as my consulting notes, discussions and presentations.


One of the attendees asked about pricing.. Read below to see what George GPT had to say about it.


Question: What should I think about in terms of pricing?

George Business Advisor GPT Response:

When considering pricing strategies for your business, there are several key factors to take into account. Here are some important aspects to consider:


  1. Understanding Value: Grasp the true value of what you’re offering. This includes not only the tangible aspects of your product or service but also the perceived benefits and return on investment (ROI) for your customers.
  2. Cost Analysis: Assess your costs thoroughly to ensure your pricing covers your expenses and yields a profit. Consider both fixed and variable costs associated with your product or service.
  3. Competitor Pricing: Research what your competitors are charging. This gives you an idea of the market rate, but remember, your pricing should reflect your unique value proposition.
  4. Customer Perception and Demand: Understand how customers perceive your product or service and their willingness to pay. Pricing can significantly impact the perceived quality and value of what you offer.
  5. Pricing Models: There are various pricing models you can consider, such as cost-plus pricing, value-based pricing, tiered pricing, subscription models, or freemium models. Choose the one that aligns best with your business model and customer expectations.
  6. Flexibility: The market and your costs can change, so your pricing strategy should be flexible enough to adapt. Be prepared to adjust prices as needed while communicating clearly with customers about any changes.
  7. Psychological Pricing: Consider the psychological aspects of pricing, such as setting prices slightly lower than a round number (e.g., $9.99 instead of $10). This can make a price seem more attractive to customers.
  8. Discounts and Promotions: Use discounts and promotions strategically to boost sales, but be careful not to undermine the perceived value of your offering.
  9. Personal Involvement: If your personal expertise and time are a significant part of the service, ensure this is reflected in your pricing.
  10. Avoiding Mispricing: Be cautious of underpricing or overpricing. Consistent underpricing can harm your business’s sustainability, while overpricing might deter potential customers.
  11. Testing and Feedback: Don’t be afraid to test different pricing strategies and gather feedback from your customers to find what works best.
  12. Legal and Ethical Considerations: Ensure your pricing strategy complies with all relevant laws and regulations, and maintain ethical standards in your pricing.


Remember, effective pricing is not just about covering costs or maximizing profits; it’s about communicating the value of your product or service to your customers and positioning your business appropriately in the market.


What do you think?  Want to ask George Business Advisor GPT a question?

Register for Our upcoming Pricing Mastery and Business Acceleration Advisory Mastermind on 5 December at 11 am EST / 4 PM UK / 8 PM GST.

 Our mastermind is the guide you’ve been searching for. 

 No more leaving money at the table when you use our guide and tools for powerful and effective pricing. 

 Practical tools that you can implement immediately to change your business and your life.

 Join us and step boldly onto the path of pricing mastery.

Click here to reserve a spot.


My Book Roadblocks You Can’t Ignore: 10 Roadblocks Holding You Back From The Freedom You Deserve From Your Business is now available in paperback and Kindle on and other Amazon stores. 

In the UAE, you can order the paperback directly from my by clicking this link.