by George Sotiropoulos | Dec 16, 2025 | Business Value
“Growing sales killed my business.”It was sad.. resigned..And his voice has been in my head since the event.. John had followed the playbook he was taught to the letter.Grind…. Hustle….. grind some more.His marketing agency began in fits and starts… and then rocketed...
by George Sotiropoulos | Dec 15, 2025 | Business Value, Scaling the Business
Friday night was one of those perfect Dubai evenings.Good wine at happy hour.Then a short walk to a neighbouring restaurant where alcohol wasn’t allowed, but water and a cigar were.That suited us just fine.As two women walked past in outfits that looked like Devo had...
by George Sotiropoulos | Dec 12, 2025 | Business Value
This week had one theme:Owners sabotaging themselves — not from stupidity, but from the illusions that sound smart.Let’s review the carnage…MONDAY — The “Pearl Harbor Strategy”: Betting Everything on a Silver BulletOn the 84th anniversary of FDR’s historic speech, we...
by George Sotiropoulos | Dec 11, 2025 | Business Value
Yesterday I shared the story of Jason Weaver — the young Simba voice actor who chose $100,000 plus lifetime royalties over a $2 million upfront fee.Disney offered him money.He chose equity.And thirty years later, equity is still paying him. Not every business owner is...
by George Sotiropoulos | Dec 10, 2025 | Business Value, Scaling the Business
“Poor man wanna be rich… rich man wanna be king…and a king ain’t satisfied until rules everything”-Bruce Springsteen “Badlands”Bruce wasn’t talking about business owners.But he may as well have been.Because most owners get stuck in the first two lines:Poor man wanna...