by George Sotiropoulos | Jul 2, 2024 | Business Value, Customer Experience
Ever seen a place that you know was designed from the ground up to create an amazing experience for its customers?Ever seen a school designed that way?I witnessed it first hand taking a tour of the new school where my wife will work and my two daughters will attend...
by George Sotiropoulos | Jul 1, 2024 | Business Value
HI,It was interesting watching that train wreck of a debate last Thursday in the US between Biden and Trump.While everyone is focusing on Biden’s age and mental alertness there is another lesson I took from the debate which applies to all businesses regardless of the...
by George Sotiropoulos | Jun 28, 2024 | Business Value, Scaling the Business
How do you ensure your message stands out in a crowded market?Understand the level of market sophistication (“The noise”) and customer awareness (“What do they know about you).Ok great.. well what does that mean?These concepts come from Eugene Schwartz in his 1966...
by George Sotiropoulos | Jun 27, 2024 | Business Value, Customer Experience, Scaling the Business
Hi,Discount Zombies are the bane of many business owners’ existence.It’s hard to say if they are Zombies or more like vampires.. who suck the blood out of honest and hard-working business owners.So who are they and how do you identify them?Let me start by saying who...
by George Sotiropoulos | Jun 26, 2024 | Business Value, Customer Experience, Scaling the Business
In business, it’s critical to find the time and make investments to personally enhance your knowledge, your skills, your world view, and ultimately your wisdom.You do that and sometimes a nugget of information appears and its pure gold.It can change your outlook, your...
