Avoid The Pitfalls Of Being A Commodity In Your Business – And Personal Life

guy on his knees defeated as he was ignored as a commodity while crowd walks by

It was painful to watch

Patrick, our 30+ year old Irish friend was interested in a woman in our mutual circle of friends.

And it was more obvious than the fiery ginger mullet he wore.

But years of parochial school and a decade + being with the wrong woman had stunted his “dating radar” suffice to say.

And so as a single man he was very much a Hake out of water.

Like the time he just plopped down at our table in the middle of a private conversation.

So one of our friends at the table, “big Gary” just called it as it is..

“You’re only sitting here because you want to date our friend Siobhan here.”
Paddy went all red, stammered, stuttered and said he didn’t … when it was obvious he did.

He went into super romantic mode after that.. trying to entice Siobhan with flowers, gifts and everything else he read in a book.

And he crashed and burned.. because the previous 10 guys did the same routine and so he didn’t stand out.

The ironic thing.

Siobhan did fancy him .. in the beginning…

Until he commoditised himself like most of the other guys.

So what does this sad escapade have to do with your business.

One thing.

Are you standing out or underselling yourself into a commodity?

Do you market, sell, and speak like everyone else in your industry? If so, you may very well be the Patrick in your business world.

And it’s a recipe for difficult customers, low margins, long hours and anxiety about your future.

It sucks being a commodity.

Which is why we are holding our next Profit and Dine series on Differentiation. Where you learn the key to standing out so you can earn more and stress less.

Catch us online worldwide on the 13th of June or live with a four course dinner on the 19th of June.


You can find out more details by clicking here.


P.S. I work with information-based service business owners who started the business to have a better life, only to find themselves falling short and then getting frustrated by the broken promises and lack of results when they sought help elsewhere.

That’s when they find me and I show them exactly what path to take when investing their time and money in their business, so they can live the life they want.

We do it through 1;1 consultations, group master round tables and workshops and other collaborations whose insights are 100% tailored to them and which can easily be implemented.

But don’t take my word for it, find out more by clicking here to check out our different services and resources.