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I once had a potential client who ran a logistics company. Smart guy. Built the thing from nothing. Knew every truck, every driver, every client
This week I told you two stories. The first was a man who threw a chair across a Greek café, danced a warrior dance, and
That’s how the conversation started. No excitement. No ambition. Just a man who’d spent years building a technology business and was ready to be done
This week I’ve been telling you about a friend who turned down an 8-figure offer for his business that happened to be seven times bigger
Yesterday I told you about a tiny café in a Greek village. A three-piece band. A warrior dance. A chair thrown across the room. After
The café was tiny. Packed wall to wall. The kind of place you’d walk past and never notice if you didn’t know it was there.
I was with a business owner while he took a Zoom call from Greece. Everyone else has the usual fake backgrounds. Blurred offices. Corporate bookshelves
This week I told you a story. A company that found a niche so good it felt like magic. Fuel delivered to your doorstep. A
I was a loyal customer. Weekly fuel deliveries. Used the car wash. Topped up the tyres. The kind of customer every business says they want.
“I don’t mind the price… I just hate being ripped off” My sister was shaking her head. We had just finished with a one year
Recurring revenue is one of the four levers investors love. Money that arrives like clockwork. Predictable. Bankable. The kind of revenue that lets you plan
Yesterday I told you about a company that nailed its niche. Fuel delivery to your doorstep. Specific. Underserved. Painful enough that people happily paid for
Yesterday I talked about the four levers investors care about. Today we start with the first one: profitable niches. And I want to tell you
Here’s something that stings when you first hear it. Investors don’t care how hard you work. They don’t care about your 5am starts, your grinding
This week wasn’t random. It was about understanding what you’re really selling. And having the spine to protect it. We started with the dog grooming
“Just when I thought I was out… they pull me back in.” My favourite line from my least favourite Godfather movie. And I hear it
I live next to the Headquarters of one of the largest Grocery chains in the Middle East. They have a full-size café which is the
“I’m really sorry that because I’m so attractive, you chose this expensive restaurant for our date.” She raised her glass for a pour. At the
“But it’s not about the dogs…” she proclaimed. “It’s about the men in the yachts parked nearby.” I’d never heard a dog grooming community pitched
I love this story I heard at an event this week. Years ago, a founder walked into his office with nothing but a sketch of
Hearing that Jesus had silenced the Sadducees, the Pharisees got together.One of them, an expert in the law, tested him with this question: Teacher, which
After several weeks away, we came home to the wonderful surprise of our Samsung washing machine being dead. Mid-cycle the beeping begins — and this
4th quarter. Bears down by 18. “Can I call them the Greedies?” my daughter Sophia asked about the Green Bay Packers. “Sure,” I said. I
This week had a theme about owners breaking their own businesses … Slowly, unintentionally, and with the best of intentions. Monday we met Skinny-Leg Arm
Over the holidays I caught up with some reading including Dan Kennedy. He talked about Good Enough. How to not waste time and money trying
35 years ago right before Christmas I was in Berlin. Table after Table were set up with memorabilia you could buy from the Old East
We all remember Carrie Fisher at Princess Leia… but she was also the jilted girlfriend in the Blue Brothers. She has caught up with Jake
Beat … Beat…. Beat… “Another One Bites the Dust” The music would blast The lights would flash And he came out. Heaving curls… set after
Tomorrow we fly back to Dubai. It has been enjoyable being back in London and Wales Revisiting places I used to live and work and
His daughter graduated.
His wife smiled.
But something felt… off.
There was no fight. No bitterness.
Just silence.
And when the message came in—
“Call me. We’ve got a problem…”
He said the same words he always did:
“I’ll be right back.”
Except this time…She didn’t wait.
This isn’t about one missed dinner.
It’s about what happens when the life you built… forgets to include you.
“Why pay him? He’ll work for free.”
That’s what my boss told an investor who wanted to promote me.
I’d been building the business backend from scratch.
No salary. No support. No credit.
That moment taught me one thing:
Never let anyone undervalue your work—or your business.
If your pricing says “I’m just getting by,” don’t be surprised when buyers ignore you later.
He built the company.
Closed deals. Took commissions.
Even beat his own team to the clients.
The result?
Millions made…
But tens of millions lost and even more left at the table.
And he wasn’t unique in that founders trap.
It’s the same mistake a lot of other entrepreneurs are still making today without realising it.
If your business depends on you to function…
It could be costing you more than you can possible imagine..
Even this second…
Read to find out more…
We planned for 2 hours.
We stayed for 4.
No slides. No pitch deck. No “guru” speeches.
Just real founders swapping real stories about what it actually takes to build, grow, and exit.
One founder broke down how he’s setting up for a second bite of the apple.
Another? Got his business dissected—and rebuilt—live.
If you’re a 7-figure founder who wants strategy, not sugar…
The virtual session’s today.
You’ve probably seen them.
Polished. Loud. Full of hype.
They promise shortcuts, AI hacks, and “zero-money exits.”
But what if the real risk isn’t what they’re selling…
It’s what they’re stealing—right from under your nose?
More than.. your money and your clients.
Something way worse:
Your attention.
Your clarity.
Your ability to build a business that actually gives you freedom.
The Hustle Bros are louder than ever—flooding feeds with flash and dopamine.
But what they’re really selling?
Find out before it’s too late.
Most founders obsess over income.
But what if that’s the wrong scoreboard?
You can increase your revenue every year…
and still be stuck, broke, or burned out.
There’s one question I’ve learned to ask that reveals whether a business owner is building freedom—
or just a high-paying trap.
I unpack it in this new piece.
If you’re building something that’s supposed to last…
check it out in this article…
As a business owner, you may reach a point where you’re done.
Mentally. Physically.
You’ll say:
“I’m ready to sell.”
But what happens when the business you’ve built… isn’t?
This is a story about how exits really play out—
And why most founders don’t realise the trap until the door’s already closed.
You don’t need to be thinking about selling to read this.
You just need to care about freedom.
Most founders don’t realise they’ve made a critical mistake.
It doesn’t show up on your P&L.
It’s not in your growth metrics.
And it hides behind a single phrase you might be saying to yourself right now:
That phrase can one day become a trap.
And by the time you see it…
It might already be too late.
Now is the time to pull the blindfold off.
Read it before you make it worse.