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I once had a potential client who ran a logistics company. Smart guy. Built the thing from nothing. Knew every truck, every driver, every client
This week I told you two stories. The first was a man who threw a chair across a Greek café, danced a warrior dance, and
That’s how the conversation started. No excitement. No ambition. Just a man who’d spent years building a technology business and was ready to be done
This week I’ve been telling you about a friend who turned down an 8-figure offer for his business that happened to be seven times bigger
Yesterday I told you about a tiny café in a Greek village. A three-piece band. A warrior dance. A chair thrown across the room. After
The café was tiny. Packed wall to wall. The kind of place you’d walk past and never notice if you didn’t know it was there.
I was with a business owner while he took a Zoom call from Greece. Everyone else has the usual fake backgrounds. Blurred offices. Corporate bookshelves
This week I told you a story. A company that found a niche so good it felt like magic. Fuel delivered to your doorstep. A
I was a loyal customer. Weekly fuel deliveries. Used the car wash. Topped up the tyres. The kind of customer every business says they want.
“I don’t mind the price… I just hate being ripped off” My sister was shaking her head. We had just finished with a one year
Recurring revenue is one of the four levers investors love. Money that arrives like clockwork. Predictable. Bankable. The kind of revenue that lets you plan
Yesterday I told you about a company that nailed its niche. Fuel delivery to your doorstep. Specific. Underserved. Painful enough that people happily paid for
Yesterday I talked about the four levers investors care about. Today we start with the first one: profitable niches. And I want to tell you
Here’s something that stings when you first hear it. Investors don’t care how hard you work. They don’t care about your 5am starts, your grinding
This week wasn’t random. It was about understanding what you’re really selling. And having the spine to protect it. We started with the dog grooming
“Just when I thought I was out… they pull me back in.” My favourite line from my least favourite Godfather movie. And I hear it
I live next to the Headquarters of one of the largest Grocery chains in the Middle East. They have a full-size café which is the
“I’m really sorry that because I’m so attractive, you chose this expensive restaurant for our date.” She raised her glass for a pour. At the
“But it’s not about the dogs…” she proclaimed. “It’s about the men in the yachts parked nearby.” I’d never heard a dog grooming community pitched
I love this story I heard at an event this week. Years ago, a founder walked into his office with nothing but a sketch of
Hearing that Jesus had silenced the Sadducees, the Pharisees got together.One of them, an expert in the law, tested him with this question: Teacher, which
After several weeks away, we came home to the wonderful surprise of our Samsung washing machine being dead. Mid-cycle the beeping begins — and this
4th quarter. Bears down by 18. “Can I call them the Greedies?” my daughter Sophia asked about the Green Bay Packers. “Sure,” I said. I
This week had a theme about owners breaking their own businesses … Slowly, unintentionally, and with the best of intentions. Monday we met Skinny-Leg Arm
Over the holidays I caught up with some reading including Dan Kennedy. He talked about Good Enough. How to not waste time and money trying
35 years ago right before Christmas I was in Berlin. Table after Table were set up with memorabilia you could buy from the Old East
We all remember Carrie Fisher at Princess Leia… but she was also the jilted girlfriend in the Blue Brothers. She has caught up with Jake
Beat … Beat…. Beat… “Another One Bites the Dust” The music would blast The lights would flash And he came out. Heaving curls… set after
Tomorrow we fly back to Dubai. It has been enjoyable being back in London and Wales Revisiting places I used to live and work and
At the gym, I used to see a guy who was obsessed with one thing—getting bigger arms.
Every day, he went straight to the curl station, lifting faster and harder, convinced this was the secret.
But no matter how much effort he put in, nothing changed.
Then one day, he disappeared.
I see business owners make the exact same mistake.
And it’s costing them time, money, and real growth.
And something else.. which I’ll touch on over the next few days..
Every business owner carries a weight. Some wear it like a badge of honor, convinced it’s just part of the grind. Others don’t even realize it’s holding them back. But there comes a moment when you have to ask—am I actually moving forward, or just pushing the same rock uphill over and over again?
I met someone recently trapped in this cycle. His story might sound familiar.
Most business owners focus on growth, but very few think about this one thing—until it’s too late.
And to it bluntly: This one thing is 100% guaranteed that it will happen to you. The only question is how and on whose terms.
There’s one mistake business owners make that sabotages their ability to sell—a mistake that can cost them millions.
It’s 100% within their control, yet most don’t even realize they’re making it.
And somehow, a dead parrot explains exactly why.
Sounds ridiculous? Maybe. But if you plan to sell your business one day, you’ll want to hear this story first.
A struggling new business couldn’t attract customers, even with rock-bottom prices.
Then they did something that felt completely counterintuitive—something that most business owners are too afraid to try.
The result?
They went from desperate for clients to having more demand than they could handle, landing big-name customers and opening doors to new markets and collaborations.
What changed?
It wasn’t luck. It was a simple shift that transformed everything.
Most business owners can’t step away for a week without everything falling apart.
So why was one entrepreneur able to drop everything, fly across the world, and stay an extra few days—without a single crisis call?
It wasn’t luck. It wasn’t a silver spoon.
It was a business built to work for him—not the other way around.
Want the same freedom?
What’s the most dangerous number in business?
It’s not your revenue. Not your profit margin. Not your customer count.
But almost every business owner relies on it—without realizing the massive risk it creates.
It’s the number that can sink your company overnight, turn a thriving business into a desperate one, and leave you scrambling for survival.
Most people don’t see the danger… until it’s too late.
What can death teach us about a superior customer experience.. alot.. if handled with the professionalism I witnessed when I buried my own father..