Day 2 of FAQ week. Today’s question hits a nerve with almost every owner I talk to. “You talk about building a business that runs
It’s a holiday week all across the globe with bank holidays in the West and US, Eid here in the Mideast, and Pentecost both last
I recently met a business owner generating nine figures in revenue. Multiple suitors circling. The kind of interest most owners dream about. And none of
Paul and David both started logistics companies around the same time. Both built them to roughly $8 million in revenue with teams of about 30
Yesterday I told you about the blind man and the Pharisees and how the experts who were supposed to see most clearly were the ones
In the Gospel of John there’s a scene that has always stuck with me. Jesus encounters a man who has been blind since birth and
Yesterday I ran an intimate M&A deep dive breakfast with eight professionals who all touch mergers and acquisitions from different angles and what came out
Last night I attended a hosted dinner featuring Gaston Hochar, the third-generation family owner of Chateau Musar, one of Lebanon’s most iconic wineries.Twenty-four of us
Met a guy called Adam at the gym this week. We got talking between sets and he mentioned he’d recently exited a cybersecurity firm here
Over the weekend one of my email subscribers asked if he could get in on the Pioneer deal because he didn’t have time to sign
She nailed it. So I agreed to having Mitch Martina Cleaning Company come to our house for a deep cleaning of the apartment even though
The other day I took my youngest to a new café while we waited for her sister to finish school. When we sat down the
Monday’s business growth cohort call for Fall in Love with Your Business Again went somewhere I didn’t plan. What was supposed to be a walkthrough
A carpet cleaner in Baltimore charges double what everyone else charges. He has a waiting list. His competitors slash prices to win jobs and wonder
The Answer Changed the Wine Industry. A few years ago when I was working as a Value Builder Advisor with John Warrillow’s Built to Sell
Today is St George’s Day. My namesake and patron saint. Legend has him on a horse slaying a dragon. Well forget the dragon because the
Who do you think won my business? Met a wealth advisor at a networking event a while back. Seemed sharp. We agreed to grab a
Before leaving for RAK with the family, I sat down and made sure three different client milestones were completed and delivered, so that nothing left
Before heading to Ras Al Khaimah (RAK) with the family for a couple of days I had to stay home for the LG technicians to
A digital agency owner I’ll call David lost a pitch last year to a competitor who charged nearly double his price. Same scope. Same deliverables.
There’s a documentary called Jiro Dreams of Sushi about a man named Jiro Ono who runs a ten-seat sushi restaurant in a Tokyo subway station.
After my post of Sophia on a horse, I received the following email. Hi George, I went to that polo club on Monday. My daughter
At 2:30 AM I woke up to check my phone. A 2 week cease-fire was announced. An era was ending here in Dubai. One where
We had a car cleaner in our building. Good guy. Reliable. Been around for about a year. He always collected payment in advance which was
Ran the first live cohort call this past Monday for Fall in Love with Your Business Again. It was supposed to be a structured group
This is amazing. A guaranteed way you can 100x your profits in just 10 days. I don’t care if you’re at $5, $500, $5,000 or
Yesterday I told you about a nineteen-year-old Marine who got trapped by the KGB because a beautiful woman offered him a coffee and he thought
During the Cold War the Soviets had a weapon more effective than any missile in their arsenal. It wasn’t nuclear. It wasn’t technological. It was
This week we hit the four keys to not only growing your business but keeping the stress and the day to day grind off your
“Why pay him? He’ll work for free.”
That’s what my boss told an investor who wanted to promote me.
I’d been building the business backend from scratch.
No salary. No support. No credit.
That moment taught me one thing:
Never let anyone undervalue your work—or your business.
If your pricing says “I’m just getting by,” don’t be surprised when buyers ignore you later.
He built the company.
Closed deals. Took commissions.
Even beat his own team to the clients.
The result?
Millions made…
But tens of millions lost and even more left at the table.
And he wasn’t unique in that founders trap.
It’s the same mistake a lot of other entrepreneurs are still making today without realising it.
If your business depends on you to function…
It could be costing you more than you can possible imagine..
Even this second…
Read to find out more…
We planned for 2 hours.
We stayed for 4.
No slides. No pitch deck. No “guru” speeches.
Just real founders swapping real stories about what it actually takes to build, grow, and exit.
One founder broke down how he’s setting up for a second bite of the apple.
Another? Got his business dissected—and rebuilt—live.
If you’re a 7-figure founder who wants strategy, not sugar…
The virtual session’s today.
You’ve probably seen them.
Polished. Loud. Full of hype.
They promise shortcuts, AI hacks, and “zero-money exits.”
But what if the real risk isn’t what they’re selling…
It’s what they’re stealing—right from under your nose?
More than.. your money and your clients.
Something way worse:
Your attention.
Your clarity.
Your ability to build a business that actually gives you freedom.
The Hustle Bros are louder than ever—flooding feeds with flash and dopamine.
But what they’re really selling?
Find out before it’s too late.
Most founders obsess over income.
But what if that’s the wrong scoreboard?
You can increase your revenue every year…
and still be stuck, broke, or burned out.
There’s one question I’ve learned to ask that reveals whether a business owner is building freedom—
or just a high-paying trap.
I unpack it in this new piece.
If you’re building something that’s supposed to last…
check it out in this article…
As a business owner, you may reach a point where you’re done.
Mentally. Physically.
You’ll say:
“I’m ready to sell.”
But what happens when the business you’ve built… isn’t?
This is a story about how exits really play out—
And why most founders don’t realise the trap until the door’s already closed.
You don’t need to be thinking about selling to read this.
You just need to care about freedom.
Most founders don’t realise they’ve made a critical mistake.
It doesn’t show up on your P&L.
It’s not in your growth metrics.
And it hides behind a single phrase you might be saying to yourself right now:
That phrase can one day become a trap.
And by the time you see it…
It might already be too late.
Now is the time to pull the blindfold off.
Read it before you make it worse.
You know what SFB is? It’s a virus that forces school boards to cancel holidays as well as make business owners waste time and money going down rabbit holes. Find out all about SFB and how you can ensure it doesn’t poison you…
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