Mike and Greg both run fit-out companies. Similar revenue. Similar sized teams. Same market. Mike chases big projects. Lands one, staffs up, delivers beautiful work,
James runs a mid-sized 20-person accounting practice focused on Tax, audit, advisory, and bookkeeping. Last month he was in a pitch meeting with a logistics
Tony runs a 12-person engineering services firm. Started out doing MEP design for commercial fit-outs and was genuinely excellent at it. Then a client asked
Sarah runs a marketing consultancy. Eight staff. Decent client list. She wins almost every proposal she submits and she’s proud of that number. Tells people
BOOM. That shot me upright in bed. 2 am on the clock. Was the bedroom actually shaking or did I dream that part? Couldn’t tell…
There’s an old Allstate commercial. “You’re in good hands with Allstate.” A simple reassuring message to stop worrying because someone has your back. Now ask
Marcus runs a managed IT services company. Fifteen staff. Thursday afternoon he shut his laptop at two, drove to his daughter’s school, and grabbed a
A business owner wants $10 million for his company. The buyer comes back at $5 million. The seller says the business has more in it.
I was making an introduction recently between an investor and a logistics company that could be a good fit for his portfolio. Before the meeting,
After a presentation I gave recently on the four key questions every investor asks before putting money into a business, an older gentleman approached me.
If you’ve seen The Founder, you already know the gut punch. Dick and Mac McDonald built something extraordinary. A kitchen that ran like a machine.
If you’re reading this from Dubai, Abu Dhabi or anywhere in the region right now then you already know… The last couple of weeks have
Took the girls to the park this morning. Getting them some exercise. After playing ball they wanted to run and for me to time them.
My friend is stranded outside the country His grown-up children are still here in Dubai. Desperately he wants to get back here…while I’m looking how
Saturday was the deadline to become a lifetime pioneer member of Fall in Love with your Business Again. Saturday, I had set aside all day
Wednesday I told you about Scott who was hustling hard on a newer business and doing everything himself. When I mentioned building an exit-ready business
“Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock.
This week, police in North Carolina found Michele Hundley Smith alive and well. She’d been missing since December 2001. Left home to go Christmas shopping
In The Shawshank Redemption, Andy Dufrense didn’t wait until he was “ready” for his exit. When he picked up that rock hammer for the first
His name was Robert. Engineering consultancy. Fifteen years in business. Solid revenue. Good clients. Respected in his industry. On paper, worth north of $2 million.
One of my first clients was proud of his spreadsheet. Massive thing. Hundreds of tabs. Colour-coded. Formulas nested inside formulas. He’d built the entire accounting
“My customers are different.” “My employees wouldn’t respond to that.” “My industry doesn’t work that way.” BS I hear these lines constantly. From owners in
A friend of mine owns a construction company. Every time I see him, he looks like he’s been dragged through a hedge backwards. Bloodshot eyes.
I once had a potential client who ran a logistics company. Smart guy. Built the thing from nothing. Knew every truck, every driver, every client
This week I told you two stories. The first was a man who threw a chair across a Greek café, danced a warrior dance, and
That’s how the conversation started. No excitement. No ambition. Just a man who’d spent years building a technology business and was ready to be done
This week I’ve been telling you about a friend who turned down an 8-figure offer for his business that happened to be seven times bigger
Yesterday I told you about a tiny café in a Greek village. A three-piece band. A warrior dance. A chair thrown across the room. After
The café was tiny. Packed wall to wall. The kind of place you’d walk past and never notice if you didn’t know it was there.
“Why pay him? He’ll work for free.”
That’s what my boss told an investor who wanted to promote me.
I’d been building the business backend from scratch.
No salary. No support. No credit.
That moment taught me one thing:
Never let anyone undervalue your work—or your business.
If your pricing says “I’m just getting by,” don’t be surprised when buyers ignore you later.
He built the company.
Closed deals. Took commissions.
Even beat his own team to the clients.
The result?
Millions made…
But tens of millions lost and even more left at the table.
And he wasn’t unique in that founders trap.
It’s the same mistake a lot of other entrepreneurs are still making today without realising it.
If your business depends on you to function…
It could be costing you more than you can possible imagine..
Even this second…
Read to find out more…
We planned for 2 hours.
We stayed for 4.
No slides. No pitch deck. No “guru” speeches.
Just real founders swapping real stories about what it actually takes to build, grow, and exit.
One founder broke down how he’s setting up for a second bite of the apple.
Another? Got his business dissected—and rebuilt—live.
If you’re a 7-figure founder who wants strategy, not sugar…
The virtual session’s today.
You’ve probably seen them.
Polished. Loud. Full of hype.
They promise shortcuts, AI hacks, and “zero-money exits.”
But what if the real risk isn’t what they’re selling…
It’s what they’re stealing—right from under your nose?
More than.. your money and your clients.
Something way worse:
Your attention.
Your clarity.
Your ability to build a business that actually gives you freedom.
The Hustle Bros are louder than ever—flooding feeds with flash and dopamine.
But what they’re really selling?
Find out before it’s too late.
Most founders obsess over income.
But what if that’s the wrong scoreboard?
You can increase your revenue every year…
and still be stuck, broke, or burned out.
There’s one question I’ve learned to ask that reveals whether a business owner is building freedom—
or just a high-paying trap.
I unpack it in this new piece.
If you’re building something that’s supposed to last…
check it out in this article…
As a business owner, you may reach a point where you’re done.
Mentally. Physically.
You’ll say:
“I’m ready to sell.”
But what happens when the business you’ve built… isn’t?
This is a story about how exits really play out—
And why most founders don’t realise the trap until the door’s already closed.
You don’t need to be thinking about selling to read this.
You just need to care about freedom.
Most founders don’t realise they’ve made a critical mistake.
It doesn’t show up on your P&L.
It’s not in your growth metrics.
And it hides behind a single phrase you might be saying to yourself right now:
That phrase can one day become a trap.
And by the time you see it…
It might already be too late.
Now is the time to pull the blindfold off.
Read it before you make it worse.
You know what SFB is? It’s a virus that forces school boards to cancel holidays as well as make business owners waste time and money going down rabbit holes. Find out all about SFB and how you can ensure it doesn’t poison you…
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