
When a Client Asked Why They Should Choose Him, James Froze
James runs a mid-sized 20-person accounting practice focused on Tax, audit, advisory, and bookkeeping. Last month he was in a pitch meeting with a logistics

James runs a mid-sized 20-person accounting practice focused on Tax, audit, advisory, and bookkeeping. Last month he was in a pitch meeting with a logistics

Tony runs a 12-person engineering services firm. Started out doing MEP design for commercial fit-outs and was genuinely excellent at it. Then a client asked

Sarah runs a marketing consultancy. Eight staff. Decent client list. She wins almost every proposal she submits and she’s proud of that number. Tells people

BOOM. That shot me upright in bed. 2 am on the clock. Was the bedroom actually shaking or did I dream that part? Couldn’t tell…

There’s an old Allstate commercial. “You’re in good hands with Allstate.” A simple reassuring message to stop worrying because someone has your back. Now ask

Marcus runs a managed IT services company. Fifteen staff. Thursday afternoon he shut his laptop at two, drove to his daughter’s school, and grabbed a

A business owner wants $10 million for his company. The buyer comes back at $5 million. The seller says the business has more in it.

I was making an introduction recently between an investor and a logistics company that could be a good fit for his portfolio. Before the meeting,

After a presentation I gave recently on the four key questions every investor asks before putting money into a business, an older gentleman approached me.

If you’ve seen The Founder, you already know the gut punch. Dick and Mac McDonald built something extraordinary. A kitchen that ran like a machine.

If you’re reading this from Dubai, Abu Dhabi or anywhere in the region right now then you already know… The last couple of weeks have

Took the girls to the park this morning. Getting them some exercise. After playing ball they wanted to run and for me to time them.

My friend is stranded outside the country His grown-up children are still here in Dubai. Desperately he wants to get back here…while I’m looking how
Saturday was the deadline to become a lifetime pioneer member of Fall in Love with your Business Again. Saturday, I had set aside all day

Wednesday I told you about Scott who was hustling hard on a newer business and doing everything himself. When I mentioned building an exit-ready business

“Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock.

This week, police in North Carolina found Michele Hundley Smith alive and well. She’d been missing since December 2001. Left home to go Christmas shopping

In The Shawshank Redemption, Andy Dufrense didn’t wait until he was “ready” for his exit. When he picked up that rock hammer for the first

His name was Robert. Engineering consultancy. Fifteen years in business. Solid revenue. Good clients. Respected in his industry. On paper, worth north of $2 million.

One of my first clients was proud of his spreadsheet. Massive thing. Hundreds of tabs. Colour-coded. Formulas nested inside formulas. He’d built the entire accounting

“My customers are different.” “My employees wouldn’t respond to that.” “My industry doesn’t work that way.” BS I hear these lines constantly. From owners in

A friend of mine owns a construction company. Every time I see him, he looks like he’s been dragged through a hedge backwards. Bloodshot eyes.

I once had a potential client who ran a logistics company. Smart guy. Built the thing from nothing. Knew every truck, every driver, every client

This week I told you two stories. The first was a man who threw a chair across a Greek café, danced a warrior dance, and

That’s how the conversation started. No excitement. No ambition. Just a man who’d spent years building a technology business and was ready to be done

This week I’ve been telling you about a friend who turned down an 8-figure offer for his business that happened to be seven times bigger

Yesterday I told you about a tiny café in a Greek village. A three-piece band. A warrior dance. A chair thrown across the room. After

The café was tiny. Packed wall to wall. The kind of place you’d walk past and never notice if you didn’t know it was there.

I was with a business owner while he took a Zoom call from Greece. Everyone else has the usual fake backgrounds. Blurred offices. Corporate bookshelves

Ever feel like you’re wasting time and money on things that don’t drive results? Jonathan did. He spent hours on a logo and “branding”, only to realize he wasn’t focusing on the deals that matter.
But a few months later, everything changed. He hadn’t spent more on marketing—but his profits soared. How?
By understanding one key metric about his customers.
Want the same clarity? Join us on October 29th at Stay Café in Dar Al Wasl Dubai or online

Are you running the same play over and over, wondering why you’re stuck? It doesn’t matter how hard you push—if your strategy isn’t right, the results are always predictable.
You might think it’s just a rough patch, but what if the problem is your playbook? If you’re ready to stop spinning your wheels and finally see progress, it’s time to rethink your approach.
Want to know how?

Sometimes networking events don’t go as planned—especially when you’re dealing with a noisy venue, a wandering toddler, and an impromptu pivot to something far more valuable.
What happened next in one unexpected 1:1 conversation completely shifted the day. It was all about systems, growth, and a game-changing mindset.
For a young entrepreneur, a roadmap she will never forget.

Special birthday promotion to join the monthly round table. Read article to find out more.

Ever tempted to make a quick buck? Does making 10% more on a deal make sense 100% of the time?
We thought we had a good partnership—until a sudden change made us rethink everything.
It wasn’t the money that left a bad taste, but the mindset behind it.
What’s worth more: a one-time gain or a long-term relationship?
One decision can cost you far more than you imagined. See how easy it can be to fall in that trap.

Ever get the urge to just tell someone off—whether it’s a playground bully or a demanding client? My 5-year-old daughter mastered the “teacher voice” and got her peace.
One of my clients?
She fired her biggest (and worst) customer, and within 30 days, she had three better ones.
Business freedom is about choosing who deserves your time. Curious how to make that leap?

Being a business owner can feel like you’re on an island. Your friends and family don’t quite get the mental ups and downs, and somehow, you’re working harder than anyone, yet paying yourself last—if at all. Sound familiar?
But here’s the thing—you don’t have to go it alone. The smartest entrepreneurs know where to turn for insight, support, and the right questions.
Find out more inside.

Ever been promised 1,000 leads without anyone knowing who your ideal customers are? Sounds impressive, but is it really worth your time?
In a recent conversation, this exact scenario unfolded, highlighting a crucial point about quality vs. quantity in business. If you’re tired of chasing numbers that don’t add up to real value, you’ll want to rethink your approach.
Curious to learn why? I explore this further in my latest post.
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