Last week we successfully completed our workshop on standing out so you’re not screwed by the pressure to lower your prices.
To have the freedom to set your prices, generate a healthy margin and let the competition wallow with the discount zombies in the mud.
So back to the question…can you charge a premium in a commodity market?
Vance Morris will respond to you with a resounding yes.
He owns a carpet cleaning company which is about as commodity as you can get. Yet, he’s able to charge 3x his competitors and have a regular stream of repeat and new customers.
How does he do that?
He builds a superior customer experience where his customers know he will get things done right – the first time – and they won’t be wasting their time and money on unprofessional or amateur hacks.
His pricing might be 3x but how he prices also differs from the industry norm. He only charges by what you need to do.. not by the size of your rooms.
So if you have a big room that has a carpet that takes up only half the room.. he charges the actual size of the carpet, not the size of the room.
So superior quality.. superior service.. and superior execution.
Helps lead to a superior experience.
And the freedom for Vance to charge what he wants…. And his customers pay it because they love the outcome and transformation it provides.
Can you say the same about your business?
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P.S. I work with information-based service business owners who started the business to have a better life, only to find themselves falling short and then getting frustrated by the broken promises and lack of results when they sought help elsewhere.
That’s when they find me and I show them exactly what path to take when investing their time and money in their business, so they can live the life they want.
We do it through 1;1 consultations, group master round tables and workshops and other collaborations whose insights are 100% tailored to them and which can easily be implemented.
But don’t take my word for it, find out more by clicking here to check out our different services and resources.