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Penny Wise, Brand Foolish: The Ben Franklin Trap

Penny Wise, Brand Foolish: The Ben Franklin Trap

by George Sotiropoulos | Aug 5, 2025 | Business Value, Customer Experience, Scaling the Business

Ben Franklin said, “A penny saved is a penny earned.”But if he saw how some business owners run their books…He might’ve added: “…and a dollar saved the wrong way is two fifty down the drain.”Let me explain.Kareem owns a digital consulting agency. Lean team, good...
They Paid to Work for Free — And Loved It

They Paid to Work for Free — And Loved It

by George Sotiropoulos | Aug 4, 2025 | Business Value, Dependency on Owner

“He who has ears to hear, let him hear.” (Mark 4:9)That line hit me the moment I saw the raspberries.Ripe, juicy, and practically begging to be picked. My daughters sprinted to the bushes like it was Christmas morning.Here’s what was brilliant:This farm opened up...
When Running a Business Feels Like Sleeping on Plastic

When Running a Business Feels Like Sleeping on Plastic

by George Sotiropoulos | Aug 1, 2025 | Dependency on Owner, Business Value

It’s been a great holiday.The kids have stayed with both sides of the family — but sleeping?A bit of a pain in the ass.Because we’re not in our own beds.Last night I kept waking up in a dead sweat — even though it was 15 degrees outside and the windows were wide...
This Is What Entrepreneur Freedom Actually Looks Like

This Is What Entrepreneur Freedom Actually Looks Like

by George Sotiropoulos | Jul 30, 2025 | Business Value, Dependency on Owner

“I flipped it in 9 months and made EUR 150,000.”That’s what a friend told me this summer over a late lunch in Greece.He wasn’t bragging. Just casually mentioning how he bought, refurbished, and sold a small village house — all in under a year.It took three short...
Killed by the Knife — and the Business Went With Him

Killed by the Knife — and the Business Went With Him

by George Sotiropoulos | Jul 29, 2025 | Business Value, Dependency on Owner

In a small Greek village we’ve spent the last month, I saw a business die in real time.There was a restaurant — 30 years in the same family.Run by a man, his wife, and his brother.They were crushing it.Loyal locals.Repeat tourists with summer homes who came back every...
Let Me Give You Less… and Charge You More

Let Me Give You Less… and Charge You More

by George Sotiropoulos | Jul 25, 2025 | Business Value, Customer Experience

It’s our last weekend in Greece.We went to one of our go-to restaurants from the last 10+ years.“Can I get another half kilo of the rosé? And maybe some watermelon for the kids?”The waiter replied, curtly:“No, we don’t do that anymore. I’ll bring the dessert...
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Recent Posts

  • Penny Wise, Brand Foolish: The Ben Franklin Trap
  • They Paid to Work for Free — And Loved It
  • When Running a Business Feels Like Sleeping on Plastic
  • What 11 Years, a Virus, and a Change of Scenery Reminded Me About Time
  • This Is What Entrepreneur Freedom Actually Looks Like

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