Sarah Connor Has Left the Building — And Your Customers Might Follow Her

by George Sotiropoulos | Nov 27, 2025 | Customer Experience, Business Value

“Sarah Connor?”(Insert heavy Arnold Austrian accent.)“Yes…”That moment in The Terminator when you realise this machine will do anything — absolutely anything — to get rid of the human on the other side of the door.Welcome to Business in 2025.Remember when “premium...

Cutting Corners that Kill Your Business

by George Sotiropoulos | Nov 26, 2025 | Customer Experience, Business Value

I told you about my trip to GreeceEvery restaurant in Greece used to end your meal with a complimentary fruit platter.Fresh watermelon. Perfect oranges. A small gesture that made you feel like family.Then someone discovered the American restaurant playbook:“Why...

When Bird S–t Happens

by George Sotiropoulos | Nov 25, 2025 | Business Value, Dependency on Owner

November in Dubai is when we finally “spread our wings” and sit outside again after six months of being slow-roasted alive.So there I was, mid-strategy question, at a quiet café…SPLAT.Right on the top of my head.Instantly, I knew.Something else had “spread its wings”…...

Make it Worth Every Cent

by George Sotiropoulos | Nov 24, 2025 | Business Value, Customer Experience

$20 for a litre of orange juice.At my daughter’s 6th birthday party venue.“Do we at least get an open bar?” I asked my wife, staring at the invoice.We didn’t.But here’s what we did get:Fresh food. Not the processed garbage most...

4 Blind Spots that Kill Businesses

by George Sotiropoulos | Nov 21, 2025 | Business Value, Dependency on Owner, Scaling the Business

Four business owners.Four different industries.Four ways to fumble the gold already in their hands.This week wasn’t about motivation.It was about mirrors.Monday: I gave away a million-dollar pricing screen.Not metaphorically. Literally.I built the tool before it...

How an Outsider Can Unlock Your Business Growth

by George Sotiropoulos | Nov 20, 2025 | Business Value, Dependency on Owner, Scaling the Business

My friend runs music festivals — 50,000 people per day.Sounds massive, right?Except after paying venues, artists, vendors, security, insurance…he’s left holding crumbs.“It’ll take years to really scale,” he said over coffee, exhausted.So I asked him two questions.Just...