He Turned Down 8 Figures – Then Ordered More Wine.

by George Sotiropoulos | Feb 10, 2026 | Business Value, Customer Experience

Yesterday I told you about a tiny café in a Greek village. A three-piece band. A warrior dance. A chair thrown across the room.After the music died down and the cheering faded, my friend sat back down, poured himself another glass, and said something I wasn’t...

Everyone Had Fake Backgrounds. His Was the Ionian Sea.

by George Sotiropoulos | Feb 6, 2026 | Business Value, Customer Experience, Dependency on Owner

I was with a business owner while he took a Zoom call from Greece.Everyone else has the usual fake backgrounds. Blurred offices. Corporate bookshelves nobody’s ever read. The odd tropical beach that fools absolutely no one.His background was real.The Ionian Sea....

What Happens When You Nail It Then Forget Why It Worked

by George Sotiropoulos | Feb 5, 2026 | Business Value, Customer Experience, Scaling the Business

This week I told you a story.A company that found a niche so good it felt like magic. Fuel delivered to your doorstep. A real problem solved for a specific audience willing to pay for it.They expanded smartly. Car washes. Tyre pressure. Emergency fuel. Same customer,...

Loyal Customers Don’t Leave Angry. They Just Leave.

by George Sotiropoulos | Feb 4, 2026 | Business Value, Customer Experience

I was a loyal customer.Weekly fuel deliveries. Used the car wash. Topped up the tyres. The kind of customer every business says they want. Consistent. Low maintenance. Never haggled on price.I didn’t need convincing. They had me.Then I couldn’t book a fuel...

The Bill Wasn’t the Problem… The Feeling Was

by George Sotiropoulos | Feb 2, 2026 | Customer Experience, Business Value

“I don’t mind the price… I just hate being ripped off”My sister was shaking her head.We had just finished with a one year memorial service for my dad and the coffees we hosted for people who come to pay their respects.The weather was terrible so numbers were...

Recurring Revenue Only Works If You Can Actually Deliver

by George Sotiropoulos | Jan 29, 2026 | Business Value, Customer Experience, Scaling the Business

Recurring revenue is one of the four levers investors love. Money that arrives like clockwork. Predictable. Bankable. The kind of revenue that lets you plan instead of scramble.So when this company introduced a subscription model, it made sense on paper.But how they...