by George Sotiropoulos | Oct 2, 2025 | Business Value, Customer Experience
A few days ago, I met a saleswoman from a tech firm at a business meetup.She was clearly bright. Sharp. Hustling.But when she tried to explain what her company did?Total gibberish.I wasn’t trying to be rude. I asked her to walk me through it again. Still didn’t get...
by George Sotiropoulos | Sep 26, 2025 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
If You’ve Been Reading me over the last few days….Then you’ve seen it.The thread running through every story we’ve shared lately:The business owner too burnt out to enjoy his daughters’ swim lessonA premium restaurant blowing customer lifetime value for penniesThe...
by George Sotiropoulos | Sep 22, 2025 | Business Value, Customer Experience
We showed up 9 strong — all business owners, founders, leaders.Lunch was meant to be a casual power session: deals discussed, collaborations mapped out, happy hour to follow.But instead, we left frustrated.Not by each other.By the restaurant.The staff kept...
by George Sotiropoulos | Aug 27, 2025 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
“What if the real secret to retention isn’t about adding more, but promising less? Less noise. Less friction. Less “stuff.” – Robert SkrobI love those emails that make me interrupt my morning and read from end to end.Robert’s this morning was one of...
by George Sotiropoulos | Aug 26, 2025 | Business Value, Customer Experience
Today is the first day at school.After drop-off, I walked to one of my favourite coffee spots — tucked inside a residential mall where you’d expect it to be buzzing with remote workers and parents taking a breather.But the place was dead.Like funeral-home quiet.What...
by George Sotiropoulos | Aug 25, 2025 | Business Value, Customer Experience
“Zoomers generally don’t want to hear what I have to say. They mostly have to hit bottom before being receptive to my stuff. So they don’t need me to write a book.They need to go broke buying everyone else’s books, courses, horse shyt first.They...
