by George Sotiropoulos | Jan 27, 2026 | Business Value, Customer Experience
Yesterday I talked about the four levers investors care about. Today we start with the first one: profitable niches.And I want to tell you about a company that nailed it.If you live in Dubai, you know the pain of filling up your car.You drive out of your way. You wait...
by George Sotiropoulos | Jan 26, 2026 | Business Value, Customer Experience, Scaling the Business
Here’s something that stings when you first hear it.Investors don’t care how hard you work.They don’t care about your 5am starts, your grinding weekends, or how much you’ve sacrificed to build what you’ve built.What they care about is...
by George Sotiropoulos | Jan 23, 2026 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
This week wasn’t random.It was about understanding what you’re really selling. And having the spine to protect it.We started with the dog grooming story.On the surface, she groomed dogs. In reality, she sold proximity.Her clients weren’t paying for a...
by George Sotiropoulos | Jan 22, 2026 | Business Value, Customer Experience, Dependency on Owner
“Just when I thought I was out… they pull me back in.”My favourite line from my least favourite Godfather movie.And I hear it every time I sit across from a frustrated business owner who tried to do the right thing.They tried to raise prices.Tried to step back.Tried...
by George Sotiropoulos | Jan 21, 2026 | Business Value, Customer Experience
I live next to the Headquarters of one of the largest Grocery chains in the Middle East.They have a full-size café which is the centre of our community.I’m not exaggerating in saying I’ve seen relationships made and six and seven figure deals closed amongst members of...
by George Sotiropoulos | Jan 13, 2026 | Business Value, Customer Experience
After several weeks away, we came home to the wonderful surprise of our Samsung washing machine being dead.Mid-cycle the beeping begins — and this beep is worse than the seatbelt warning.Door locked.Clothes soaking.Water trapped.Mini flood on the kitchen floor once I...
