by George Sotiropoulos | Mar 9, 2026 | Business Value, Customer Experience, Dependency on Owner
If you’re reading this from Dubai, Abu Dhabi or anywhere in the region right now then you already know…The last couple of weeks have been anything but normal.People I know are trying to get back while others are trying to get their families out. Friday I had...
by George Sotiropoulos | Feb 10, 2026 | Business Value, Customer Experience
Yesterday I told you about a tiny café in a Greek village. A three-piece band. A warrior dance. A chair thrown across the room.After the music died down and the cheering faded, my friend sat back down, poured himself another glass, and said something I wasn’t...
by George Sotiropoulos | Feb 6, 2026 | Business Value, Customer Experience, Dependency on Owner
I was with a business owner while he took a Zoom call from Greece.Everyone else has the usual fake backgrounds. Blurred offices. Corporate bookshelves nobody’s ever read. The odd tropical beach that fools absolutely no one.His background was real.The Ionian Sea....
by George Sotiropoulos | Feb 5, 2026 | Business Value, Customer Experience, Scaling the Business
This week I told you a story.A company that found a niche so good it felt like magic. Fuel delivered to your doorstep. A real problem solved for a specific audience willing to pay for it.They expanded smartly. Car washes. Tyre pressure. Emergency fuel. Same customer,...
by George Sotiropoulos | Feb 4, 2026 | Business Value, Customer Experience
I was a loyal customer.Weekly fuel deliveries. Used the car wash. Topped up the tyres. The kind of customer every business says they want. Consistent. Low maintenance. Never haggled on price.I didn’t need convincing. They had me.Then I couldn’t book a fuel...
by George Sotiropoulos | Feb 2, 2026 | Customer Experience, Business Value
“I don’t mind the price… I just hate being ripped off”My sister was shaking her head.We had just finished with a one year memorial service for my dad and the coffees we hosted for people who come to pay their respects.The weather was terrible so numbers were...
