by George Sotiropoulos | Apr 24, 2026 | Business Value, Customer Experience, Scaling the Business
The Answer Changed the Wine Industry.A few years ago when I was working as a Value Builder Advisor with John Warrillow’s Built to Sell programme I ended up on a Zoom call with the founder of Barefoot Winery.If you’ve ever grabbed a bottle of wine at a...
by George Sotiropoulos | Apr 23, 2026 | Business Value, Customer Experience
Today is St George’s Day. My namesake and patron saint.Legend has him on a horse slaying a dragon.Well forget the dragon because the real story is much better.George was a Tribunus in the Imperial Guard and one of the highest-ranking officers in...
by George Sotiropoulos | Apr 22, 2026 | Business Value, Customer Experience
Who do you think won my business?Met a wealth advisor at a networking event a while back. Seemed sharp. We agreed to grab a coffee.First coffee and the guy is pitching me to become a client. Full presentation. Products. Returns. The works.I told him I already had a...
by George Sotiropoulos | Apr 20, 2026 | Business Value, Customer Experience
Before heading to Ras Al Khaimah (RAK) with the family for a couple of days I had to stay home for the LG technicians to come and replace an AC fan motor on my outdoor unit.My AC maintenance company Pro Clean AC had already done their job and been paid in full. They...
by George Sotiropoulos | Apr 14, 2026 | Business Value, Customer Experience
There’s a documentary called Jiro Dreams of Sushi about a man named Jiro Ono who runs a ten-seat sushi restaurant in a Tokyo subway station.No appetisers. No desserts. No drinks menu worth mentioning.No private dining room. No second location. No franchise. No...
by George Sotiropoulos | Apr 6, 2026 | Customer Experience, Business Value
We had a car cleaner in our building. Good guy. Reliable. Been around for about a year.He always collected payment in advance which was fine because we trusted him. During holidays when most of us were travelling and the cars sat untouched, we still paid him the full...
