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Why “Cheap” Costs You More…

Why “Cheap” Costs You More…

by George Sotiropoulos | Jun 17, 2024 | Business Value, Customer Experience, Scaling the Business

“Bring him on…”Replied Adam, a web developer when told by a prospect he could find another website developer for much cheaper on Fiverr.“And let me ask you one thing…  In your business how much do you earn reaching out and speaking to your customers and prospects...
Key Insights from our Online Differentiation Workshop

Key Insights from our Online Differentiation Workshop

by George Sotiropoulos | Jun 14, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

Hi,If you missed our recent online workshop on standing out in a crowded market, here’s a quick rundown of what you missed.I kicked off with an example of a web developer struggling against low-cost competitors using cheap 3rd world labour and how he was stressed...
Features Won’t Fill the Seats, But This Will…

Features Won’t Fill the Seats, But This Will…

by George Sotiropoulos | Jun 12, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

Yesterday I mentioned how we helped the owner of an Events company free her time to focus on expanding her business into Saudi Arabia while also reigniting growth in one of her core businesses by focusing on differentiation.We started with an exercise where we dove...
Filling The Seats

Filling The Seats

by George Sotiropoulos | Jun 11, 2024 | Business Value, Customer Experience, Scaling the Business

I had a client who ran events and came to me to help her scale the business that was currently burying her and hindering her from focusing on a major expansion into Saudi Arabia (at the start of the current expansion there so she was one of the first ones..).She had...
Losing Customers Venti Style

Losing Customers Venti Style

by George Sotiropoulos | Jun 10, 2024 | Customer Experience, Business Value

I saw an article today about the struggles at Starbucks and the fall in their sales in the USA in addition to other markets.The reason had more to do than just current political events and conflicts.People were pissed off at Starbucks raising their prices on some of...
Stand Out and Kick the Competition to the Curb

Stand Out and Kick the Competition to the Curb

by George Sotiropoulos | Jun 7, 2024 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

“To compete in Dubai, you have to radically differentiate…”Mazen Kannan, Founder House of PopsI was part of a meeting on Wednesday with the Hellenic Business Council where we met Mazen Kannan, founder of healthy popsicle and icecream business House of Pops which is...
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