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Why Experience Beats Proximity in Business

Why Experience Beats Proximity in Business

by George Sotiropoulos | Dec 23, 2025 | Business Value, Customer Experience

We woke up early our first day in London.“Let’s go show the kids the Christmas Decorations in Harrod’s windows.” I proposed.They would love them.I remember how amazing they were over the years when I lived in London and would walk past Harrod’s back and forth on the...
4 Mistakes That Make Hard-Working Owners Wake Up Trapped

4 Mistakes That Make Hard-Working Owners Wake Up Trapped

by George Sotiropoulos | Dec 19, 2025 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business

This week you would have noticed a pattern.Many businesses don’t fail just because of competition, the economy or the markets.They failed long before because they were optimising the wrong things.Chasing perfection instead of action, feedback, adjustment, and...
Win by Charging More… If You Do This

Win by Charging More… If You Do This

by George Sotiropoulos | Dec 18, 2025 | Business Value, Customer Experience

“Winterwonderland!? Get ready to get ripped off”Admission – Cha ChingUnlimited Ride Pass for kids – Cha ChingMeals – Cha ChingRides for us to accompany the kids – Cha ChingWith a family of four we dropped some serious cash.And loved it.And I’d take them back in the...
She Fired Her Biggest Client — And Finally Started Living Again

She Fired Her Biggest Client — And Finally Started Living Again

by George Sotiropoulos | Dec 3, 2025 | Business Value, Customer Experience

“You know you need to fire her.. right?”“But she’s nearly half my revenue…”“True and she’s killing you and your business by a thousand gashes.. not cuts..”“How will I plug in that hole?”“We already talked about it….”—                –When Rebecca orginally...
The Recap You Didn’t Know You Needed

The Recap You Didn’t Know You Needed

by George Sotiropoulos | Nov 28, 2025 | Business Value, Customer Experience

This week was about one thing:How otherwise smart business owners slowly — and often proudly — destroy the very thing they spent years building.And the craziest part?They all think they’re being clever when they do it. Monday — The Orange Juice TestAt Sophia’s...
Sarah Connor Has Left the Building — And Your Customers Might Follow Her

Sarah Connor Has Left the Building — And Your Customers Might Follow Her

by George Sotiropoulos | Nov 27, 2025 | Customer Experience, Business Value

“Sarah Connor?”(Insert heavy Arnold Austrian accent.)“Yes…”That moment in The Terminator when you realise this machine will do anything — absolutely anything — to get rid of the human on the other side of the door.Welcome to Business in 2025.Remember when “premium...
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