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Lifetime Value Means Lifetime Wealth from Now

Lifetime Value Means Lifetime Wealth from Now

by George Sotiropoulos | Jul 23, 2025 | Customer Experience, Business Value

I told you yesterday about my favorite seafood restaurant in Greece.Well, I went back again — and it confirmed something every business owner needs to tattoo on their forehead:Lifetime value isn’t just a customer stat — it’s how you build freedom, wealth, and...
When Nickel and Diming Kills Your Business

When Nickel and Diming Kills Your Business

by George Sotiropoulos | Jul 22, 2025 | Business Value, Customer Experience

It’s my last week in Greece.We returned to my favorite seafood spot — not just for the incredible food, but for something that’s vanished almost everywhere else in the past 12 months:Hospitality.After the meal, they brought out a fresh bowl of fruit. No extra charge....
How to Kill a Business… Slowly

How to Kill a Business… Slowly

by George Sotiropoulos | Jul 4, 2025 | Business Value, Customer Experience

I’m back at our summer home in Greece.One of the nearby beaches has a long strip of sand with 3 different beach clubs sitting on it.Same ocean. Same sand. Same weather. Different outcomes.The first one has been our default choice since it opened nearly 20 years...
Will AI Save You Money and Punch Holes in Your Profits?

Will AI Save You Money and Punch Holes in Your Profits?

by George Sotiropoulos | Jul 2, 2025 | Business Value, Customer Experience

Yesterday, I talked about the growing obsession with AI “customer service.”And let’s be honest — most of these agents are too dumb to be helpful and too stubborn to get out of the way.You don’t want to talk with them.You want to talk past them.Preferably with a...
How Your “Cost Saving” AI Strategy Can Decimate Profit and Peace of Mind

How Your “Cost Saving” AI Strategy Can Decimate Profit and Peace of Mind

by George Sotiropoulos | Jul 1, 2025 | Customer Experience, Business Value

AI is all the rage right now.And don’t get me wrong — I use it all the time.It helps me edit these emails and posts because, frankly, I’m not some grammar genius.And AI Agents? Amazing.You can set up entire workflows, handle daily ops, and skip the whole HR drama.But...
“I Can’t Fire Her… She’s Too Big a Client.”

“I Can’t Fire Her… She’s Too Big a Client.”

by George Sotiropoulos | Jun 26, 2025 | Business Value, Customer Experience

Rebecca couldn’t sit still.She was fidgeting across from me at morning coffee, clearly rattled.“She called me again last night..  ‘we need you to produce as I’m putting the whole company and my family’s future on the line with you..’“I’ve told her a million times she...
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