by George Sotiropoulos | Jan 23, 2026 | Business Value, Customer Experience, Dependency on Owner, Scaling the Business
This week wasn’t random.It was about understanding what you’re really selling. And having the spine to protect it.We started with the dog grooming story.On the surface, she groomed dogs. In reality, she sold proximity.Her clients weren’t paying for a...
by George Sotiropoulos | Jan 22, 2026 | Business Value, Customer Experience, Dependency on Owner
“Just when I thought I was out… they pull me back in.”My favourite line from my least favourite Godfather movie.And I hear it every time I sit across from a frustrated business owner who tried to do the right thing.They tried to raise prices.Tried to step back.Tried...
by George Sotiropoulos | Jan 21, 2026 | Business Value, Customer Experience
I live next to the Headquarters of one of the largest Grocery chains in the Middle East.They have a full-size café which is the centre of our community.I’m not exaggerating in saying I’ve seen relationships made and six and seven figure deals closed amongst members of...
by George Sotiropoulos | Jan 13, 2026 | Business Value, Customer Experience
After several weeks away, we came home to the wonderful surprise of our Samsung washing machine being dead.Mid-cycle the beeping begins — and this beep is worse than the seatbelt warning.Door locked.Clothes soaking.Water trapped.Mini flood on the kitchen floor once I...
by George Sotiropoulos | Jan 12, 2026 | Customer Experience, Business Value
4th quarter.Bears down by 18.“Can I call them the Greedies?” my daughter Sophia asked about the Green Bay Packers.“Sure,” I said.I wasn’t about to derail a 6-year-old mid-football with a lecture on sportsmanship. The game started at 5am Dubai time.I turned it on at...
by George Sotiropoulos | Jan 2, 2026 | Business Value, Customer Experience
Tomorrow we fly back to Dubai.It has been enjoyable being back in London and WalesRevisiting places I used to live and work and also spending time with my wife’s family and letting the girls enjoy traditional Christmas experiences (minus the snow).I’ve also taken this...
