by George Sotiropoulos | Aug 30, 2024 | Business Value, Customer Experience, Scaling the Business
This week we have been talking about Caroline and her PIA (Pain in the A**) customer Susan and how Caroline finally had enough and fired Susan – even though Susan was her #1 client.Many business owners would recoil at Caroline’s action.No way they could just fire...
by George Sotiropoulos | Aug 29, 2024 | Customer Experience, Business Value, Dependency on Owner, Scaling the Business
“Where did you go.. we have a meeting!”Caroline shook her head as Susan’s message came across her phone on the lift downstairs.When the lift stopped Caroline pressed the button to return to Susan’s floor.Susan scowled as Caroline walked into her office but before...
by George Sotiropoulos | Aug 28, 2024 | Customer Experience, Business Value, Dependency on Owner, Scaling the Business
Caroline was pacing in the conference room … and beside herself.Her customer Sarah who demanded this meeting last night at 10 pm on short notice hadn’t arrived yet.Caroline had to frantically than make arrangements for dropping off her children at school because she...
by George Sotiropoulos | Aug 20, 2024 | Business Value, Customer Experience, Scaling the Business
“You must cut down the mightiest tree in the forest – with a Herring!”Monty Python – Search for the Holy GrailAbsurd yes?You’d be surprised how many business owners want to sell their company one day but tackle their biggest challenge with a feather.Why?Because...
by George Sotiropoulos | Aug 15, 2024 | Business Value, Scaling the Business
Mary was near 70 years old and desperate to sell her small clothing manufacturing business.She wanted to retire and move halfway across the world and not worry about her business anymore.She had no children, and her extended family were mostly useless so passing down...
by George Sotiropoulos | Aug 14, 2024 | Business Value, Customer Experience, Scaling the Business
HI,20 seconds into her elevator speech I knew that Christy was in over her head.She was a young and attractive Entrepreneur in her 20s but her promise to everyone in the room was that she could do everything related to the marketing.And I mean everything.People tuned...
