Ears to Hear Part 2


“He who has ears, let him hear.”

Yesterday we spoke about communicating effectively and how it’s critical for the success of your business. This included active listening, understanding the needs of others, being clear and concise, and the importance of non-verbal communication like body language and even smell.

Let’s add a couple more today:

Adapting how you communicate to your different audiences

Different people have different communication styles, so it’s important to adapt your communication style to suit your audience. Some people prefer direct and to-the-point communication, while others prefer a more conversational style.

In these posts and emails my audience are business owners who like things clear and to the point. Who don’t mind being challenged and appreciate a direct candor and honesty that are frowned upon in a hypersensitive world.

Who are successful because they enjoy the intellectual stimulation that comes from the exchange of ideas and conversations.

That said, there are times to adapt your style.

To start, begin by observing and listening to your audience. Pay attention to their body language, tone of voice, and choice of words. This will give you cues to adjust your own communication style.

Be careful not to come across as too familiar with someone who doesn’t know you well, or too formal with clients who are already close to you – they might not appreciate being treated the same as strangers.

Providing constructive feedback and fostering open dialogue

Effective communication is not just about talking – it’s also about listening and providing feedback. When it comes to building strong healthy relationships with staff, clients, and customers, providing regular feedback and fostering open dialogue is key.

You’ve heard the saying “the Customer is always right”

Let me go out on a limb here and say….That’s a Complete Crock…

Customers respect you when you are looking out for them and that includes constructive feedback – especially if you are in an advisory role.

You need to know not only when and how to talk to them, but also train your staff to handle your clients respectfully without being too servile.

And when it comes to your staff, provide regular feedback and encourage your employees to do the same. Nothing destroys a culture faster and saps productivity more than people gossiping behind each other’s back and whining about people who are not in the same room.

Ultimately effective communication is about building trust and relationships and something we can learn and improve every day of our lives.

To your Success and Sanity,

Thinking About Selling Your Business

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