When David came to me, he was feeling very frustrated.
The business he and his wife had started with a bang had recently hit hard times due to Covid and other factors. Revenues had declined, and they were struggling with an expansion into a new market to try to stop the losses.
To support the family, David was working full-time in another job and putting in full-time hours on the backend of the business he ran with his wife. But despite all the effort, the business was only bringing in low six figures, and he didn’t feel it was justifying his time and effort.
Eighteen months later, the story was dramatically different.
The business was growing at 30% per year, David had reduced his workload in the business by over 90%, and his wife had freed up her time to easily handle both pick-up and drop-off for their children at school.
More importantly, David received a 7-figure offer for the company, which they turned down because achieving 8 figures was now a realistic and attainable goal within a few years.
So, what changed?
Two things:
First, we revisited what had made the business successful initially and focused on dominating that niche, avoiding all other distracting markets.
Second, we ensured that David and his wife concentrated solely on tasks that added value to the business and were appropriate for them as owners. This shift allowed them to reconnect with their best existing customers and, more importantly, find new ones just like them.
The time-wasting customers and markets were let go.
What about you? What is your strategy to 10x or 100x your ideal customer base and relationships?
This is the heart of our 5-part video series, designed to be quick to view and easy to incorporate into your morning coffee or tea routine.
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P.S. I work with small business owners who started their businesses to create a better life for themselves but now feel stuck. They’ve looked for help before but were let down by empty promises and no results.
That’s when they find me. I guide them on exactly how to invest their time and money to transform their business and give them the life they want.
Through 1:1 consultations, group meetings, and tailored collaborations, we provide actionable insights that are easy to implement. This helps them increase cash flow, drive up the value of their business, and position themselves for life-changing opportunities.
All they need is the willingness to invest in themselves, take decisive action, and break free from old habits.
But don’t take my word for it. Find out more by clicking my LinkTree to check out my different services and resources.