I was in Brian Kurtz’s Titans Accelerator Mastermind last week when the following quote was shared:
Gall’s law
A complex system that works is invariably found to have evolved from a simple system that worked.
A complex system designed from scratch never works and cannot be patched up to make it work.
You have to start over with a working simple system.
In Sports, this might explain why some teams consistently produce winners and All Stars while others laughter and amusement for their opponents.
The losers aren’t stupid.
They are doing what is logical..
Take a system that is working for Championship Team A and bring it on to Team B and sprinkle some magic dust and off to the races they go…
And the results are predictable.
Team B keeps racing …. but in the wrong direction.
Because the complicated Winning Team A system evolved from more simple systems unique to Team A.
And this is true in Business too.
Many business owners hire expensive consultants or marketing agencies who make big promises through complicated, pricey and intricate systems.
They pay the money…. They get the systems…. And realise it’s not a real solution. It’s too complicated, burdensome and annoying to implement and so it gets set aside.
And the binder that they paid thousands of dollars to produce – ends up as part of a step ladder for a toddler to get to the toilet to make #2.
Now don’t get me wrong. There are playbooks and systems out there that can transform your business and change your life (hint… Sophiall 😊) but to be successful they have to start from where you are and not a theoretical point way beyond your reality.
So start by keeping it simple.
Master the basics and then add the complexity.
For example, if revenues are flat instead of blindly pouring money into advertising to find new customers first look at your existing customers and pricing.
What are your existing customers doing? Are they staying or leaving? Buying more than once or just one time? Referring others or never helping pass the word?
Is your pricing reflecting the impact you’re providing or are you leaving money at the table?
Start with the basics and them add complexity where and when makes sense.
Keep it Simple and Effective is a theme we stress in our Owner’s Table. You can join fellow business owners by signing up here.