Pricing and the Art of Not Selling Yourself Short

man on tightrope showing if he sells short will fall

I had a meeting yesterday with three other business owners in Cardiff where we talked about our experiences and challenges in running the business.

Without prompting pricing came up with each one.

Mark, (who I will be hosting a pricing workshop on 17 January), spoke about the time he pitched his first large corporate client after previously working mostly with non-profits.

Mark’s proposal was the best one in all aspects except one. But that one was enough to sink the proposal and the corporate explained why and so changed Mark’s perspective, business and life going forward.

William, who builds ERP systems and websites and works mostly with large companies related when it comes to pricing with his prospects and clients – it’s really not an issue because they are not bargain shopping – but looking for something else.

So William charges at a premium, because providing the clients that something else translates into much better sales and also savings of money than going with the cheapest provider.

Finally, Natalie was new to owning a business. Having launched her business less than a month before she was taking on all new clients who came to her.

However Natalie was taking a shortcut with pricing that leads to two problems: 1) Leaving money on the table and 2) Making client relationships more tense and antagonistic than necessary.

I will go into more detail on the key aspect of each of their stories tomorrow.

But their lessons as well as other key pricing concepts will be discussed in our 17 January Do You Charge What You’re Worth? Workshop (details to be soon released).

If you find yourself struggling to find the right price for your services or if the thought of raising prices make you uneasy than check it out.

You can reply directly to me and I will send you the details first before everyone else.

P.S. After a successful BETA launch in October we are rolling out the 4 Week Key Business Roadblocks Removal Advisory Service starting in January.

In this guided Mastermind and Hot Seat sessions gain the CLARITY to CONFIDENTLY:

  • Stand out in a crowded market. Be visible to your best prospects while encouraging your best customers to buy more from you. It’s not magic and it sure beats being ignored or worse misunderstood.
  • Step Back and Free Your Time: Rise above day-to-day operations and free those hours to focus on tasks that truly matter for your business’s growth. What could you accomplish if you could finally focus on just growth?
  • Set YOUR Prices: to reflect the value of what you provide and fuel your growth. No more suffering at the mercy of Discount Zombies and being squeezed by POPs (Price Obsessed Pythons).
  • Clear Real Growth Paths in your business. Not only drive more sales and ultimately more money in our pocket but pave the paths that will grow your business and make you more attractive for a future exit. The Paths that will allow you to scale by leaps and bounds.
  • Reignite the Passion for your Business – Enjoy owning a business again as you implement systems and assemble teams that let your business flourish, minimising your hands-on involvement while maximising profits and cash flow.
  • And Much more… Dive into various aspects crucial for business growth

Our sessions span approximately 60 to 90 minutes each week, discussing specific chapters of my book “10 Roadblocks that Keep you Trapped Inside your Business” and how you can implement to unlock the opportunities in your business.

Seats are limited to ensure quality interactions.

Interested in joining? Simply click this link to reserve your spot for the January launch.

If you have not bought the book, then click this special bundle link to get both the book and access.