Repelling Discount Zombies

crowd of Zombies

Yesterday we spoke about Discount Zombies and how they can suck the life out of your business and your soul.

Today let’s talk about how to protect ourselves from them.

First and foremost, make sure you can stand out in a crowded market from your competitors.

Sounding like your competitors is not the sincerest form of flattery… it’s a death sentence to your business and even your sanity.

Stand out so your customers know what they are getting from you and understand they can only get it from you.

Stand out so you have the freedom to price according to the transformation you provide your clients.

You want to make sure there’s something unique about what you’re offering.

And it doesn’t have to be a new invention, flashy bells or whistles or anything so exotic.

It can be how you actually deliver the solution, the way you package and deliver it.

But there has to be something that makes people want to do business with you and not with your competitors.

And if you’re unclear as to where to start, ask some of your best customers,
• why do they do business with you?
• What is it about you that makes them want to give money to you instead of your competition?

Once you have that now try to find other people like your best customers.

And implement a pricing strategy that will help you grow and scale your business and also repel the vampires and zombies away from you.

Because there is a strict rule that is almost universal.

The customers who demand the biggest discounts end up being the biggest waste of time, and the biggest drain of morale for your employees.

Discount Vampires tend to be worth much more problems than what they’re worth in terms of revenue.

So you really don’t want them.

And this holds true with the customers who say, give me a discount now and I’ll make it up to you.

Spoiler Alert: It rarely happens.

You have a solution, you provide value, you price it fairly and you communicate the quality of what you have to offer.

No Discount Needed

Thinking About Selling Your Business

We know you’ve worked hard on your business. What if we told you there’s a way to make it even better, and position it to sell one day at the top price? With Socratic Scaling, we can show you how.

In as little as six months, we can help your business stand out, scale up, and become something others would have to pay top money to buy.

The best part is these benefits start today. Even if you don’t want to sell, your business will put more money in your pocket, free your time, and be more enjoyable to run.

But you need to start getting ready now. Don’t be like the 7 out of 10 business owners who put it off until tomorrow and then find out they’re stuck with profitable businesses that no investor wants to buy, or child wants to inherit.

Click here to transform your business to give you the life you want – starting today.