Stand Out of Fade Out

Today, I want to share a story about a company called GlimmerTech. You’ve probably never heard of them, and there’s a good reason for that.

I made them up as a combination of actual different cases but whose examples and lessons apply to all of us.

So GlimmerTech had everything going for them: cool products, a motivated team, and big ambitions. They started out of the gates fast and grew but then they hit the proverbial wall and the momentum fizzled out. So, what happened?

It’s simple, really. They missed something crucial – the importance of standing out in a crowded market.

They thought having great products was enough, but it wasn’t.

They increasingly focused on adding features and whistles but neglected understanding that those meant for their customers. They didn’t carve out, adapt and protect their unique spot for themselves, and because of that, they got lost in the noise of market.

GlimmerTech is a reminder that it’s not just about what you sell but how you sell it. It’s about making sure your business isn’t just another name out there but one that your customers feel a real connection with.

The good news is that your business doesn’t have to end up like GlimmerTech. You cab thrive – even in tough markets – by digging into what makes your business unique and communicating that in a way that resonates with your customers.

Are you enjoying every step of your journey?

Are you safeguarding your future and ensuring your effort pays off – not just in some distant future, but today, tomorrow and every day?

Let’s chat. I’m here to help you make your business stand out so that you can then grow beyond the hours you put in.


My name is George Sotiropoulos

I give you clarity to build a business for the life you want – both today and tomorrow.

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