“I didn’t even end up using the stupid logo..”
So summed up Jonathan during our discovery call.
“We spent hours and it cost me tens of thousands in fees, not directly mind you… but all the time I wasted between swirls, stripes, and circles kept me from going out and closing deals.”
“Tell me about those deals you do close? Where and how are you meeting these people?”
“Not sure…. I run some adverts on Google Ads, do some networking, and SEO. It takes me around 12 hours over 4 weeks to close a first deal
“And what is the size of the deal?”
“Anywhere from 500 to 2,000.”
“And how long do these customers stick around? How many become repeat buyers?”
Before long Jonathan was stumped.
—
Fast forward a few months…
Jonathan has identified several segments, including the wealthier ones, who are on average 20x more profitable than the least profitable segments, who tend to buy only once on average for 350.
Jonathan figured out that industrial trade fairs bring in his best customers, while Meta ads on Facebook don’t do much for him.
He hasn’t increased his marketing or advertising budget by even one dollar, and yet his margins, profits and cash flow have shot up.
Why?
Because he clearly understands the value of his different types of customers, he can focus his marketing and advertising investments on where to find the most profitable.
He knows which channels to invest more in for his ideal customers, and where to cut back on the ones that were just a waste of time and money.
And it all came down to understanding one metric.
What would you do with having that clarity in your business?
Join us on October 29th at Dubai Dar Al Wasl’s Stay Café at 9-10:30 am or online via zoom at 12 PM EST / 4 PM GMT / 8 PM GST.
P.S. I work with business owners who feel overwhelmed by the business they built and are desperate to find a way out of their dilemma—whether that’s selling, stepping back from daily operations, or simply gaining control of their lives again.
Through my Socratic Success System, we optimise cash flow, boost the value of their company, and give them the freedom they’ve been craving.
Instead of vague ideas and empty promises, they discover solutions tailored to their needs—allowing them to effortlessly implement real, lasting changes that transform their business -and lives.
But don’t take my word for it. Come to Sophiall.com and check out our different services and resources.
You can also find out more about me and what I do by clicking my LinkTree.